A view of freelancer day rates for Art Directors, Copywriters and Creative Directors

All disciplines
We've been a curated community from day one. Nothing drives a client's money further, than hiring the most experienced and capable freelancer for a brief - not the cheapest!
Shib Mathew's profile picture
Shib MathewCEO and Cofounder, YunoJuno

The community average for creatives

The average day rate across all "Creative" roles in 2017 is £310. This is only slightly higher than the average across the entire community. Do keep in mind, the dataset includes day rates from all contracts within the discipline as a whole, no matter duration or type of business.

Creative freelance average day rates 2017
Average Creative Art Direction freelance day rates

Art Direction

Contracted rates for Art Directors this year range from £220 to £520, with the majority of Art Directors being booked between £300 and £350 / day.

The average day rate for an Art Director this year is £326.

Average Copywriting freelance day rates


The average day rate for a Copywriter is £28 lower than that for an Art Director. This is largely due to a higher volume of lower day rate contracts.

Contracted rates for Copywriters this year range between £160 and £520, with the majority of Copywriters being booked around £300 / day.

The average day rate for a Copywriter this year is £298.

Average Director freelance day rates

Creative Directors

Average rates for CDs are very mixed, with most rates between £300 and £600 / day. There are a handful of contracts at around £900 / day, but these are less than 3% of all bookings.

Creative Directors take on average £412 a day.

Let's talk about gender.

The uncomfortable truth is that the gender pay gap exists for creatives. Looking across all roles within the Creative discipline, men make an average £350 / day whilst women make £308 / day. This pay gap is there across Art Directors, Copywriters and CDs.

Male Art Directors make £332 / day on average, whilst females make £320 / day.

Male Copywriters make £305 / day, for female copywriters it's £290 / day.

The divide is less as distinctive for Creative Directors. Female CDs make £410 and male CDs make £414 / day.

Creative freelance day rates by gender 2017

What are you waiting for?

Find the best freelance jobs in London, speak directly with clients, negotiate all your rates and get paid on time - all in one place!

Apply today!