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Day rate

In 2024, Market Research claimed the second highest average day rate on the YunoJuno platform, earning £491 (£61 per hour), a year-on-year increase of +1%. The top 10% averaged at £785 per day (£98 per hour), saw a +11% year-on-year decrease.

Bubble chart showing average day rate changes year-on-year for Market Research freelancers. In 2022, the average day rate was £503 (£63 per hour), in 2023 it was £488 (£61 per hour), and in 2024 it increased by 1% to £491 (£61 per hour).

Experience

All experience levels saw a positive increase in their day rates, with Lead roles experiencing the biggest increase of +17% year-on-year.

Joan Lockwood
Head of Growth and Data Analyst
Years experience: 
22 Years

My initial day rate was determined by adjusting a full time Paye position down to a daily rate and also through experience of knowing what companies are willing to pay. Sometimes my day rate is lower because I really want to work on a project and offer a “mates rate.” My day rate is typically higher for “hands-on” development because it requires a specialised skillset.

Joan Lockwood

My initial day rate was determined by adjusting a full time Paye position down to a daily rate and also through experience of knowing what companies are willing to pay. Sometimes my day rate is lower because I really want to work on a project and offer a “mates rate.” My day rate is typically higher for “hands-on” development because it requires a specialised skillset.

Joan Lockwood
Head of Growth and Data Analyst
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Contract Length and Bookings

Contract lengths saw a -3% year-on-year decrease averaging 39 working days (just under 8 weeks). Top 10% contracts averaged 96 working days (just over 19 weeks), reflecting a year-on-year decrease of -8%.

Senior roles saw notable increase in contract rates, growing by +30% year-on-year. Other experiencing levels experienced a decrease, with Midweight roles experiencing a -23% decrease year-on-year

Market Research saw a remarkable +64% year-on-year growth, the highest among all disciplines analysed in the report. Bookings peaked in April and September, with notable dips over the summer months, which gradually recovered towards the year's end.

Roles

Skills

Market Research professionals with expertise in Project management, Brand, and Moderation are among the highest-paid. The growing need for strategic insights and consumer analysis is driving demand for these specialised skills.

 A structured comparison of top skills in market research (e.g., data analysis, industry analysis, qualitative research) and the highest-paid ones, including project management, branding, and moderation.

See other disciplines

Click on the icons to the right to explore day rates insights by discipline

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