Day rate
Film & Motion stood out as the sole discipline to witness a year-on-year increase in both average day rates and contract lengths. The average day rate in Film & Motion was £375 per day, reflecting a notable +3% increase year-on-year. Similarly, the Top 10% contracts also experienced an increase of +1% year-on-year, settling at an average rate of £685 per day.
![Bubble chart showing average changes in day rates year on year for Film and Motion freelancers. In 2021 average day rate was £342, in 2022 it was £364 and in 2023 it increased by 3% to £375.](https://cdn.prod.website-files.com/61768ce7d6889589a6d448e9/65b26611cdd534c0d9e7a446_Film-Motion.png)
Experience
Across all experience levels, except Director roles which saw a -1% decrease, there were increases in their average day rates. Midweight Roles experienced an increase of +8% year-on-year.
![](https://cdn.prod.website-files.com/61768ce7d6889589a6d448e9/65b90e784dbe0d766ebc2580_Film-MotionRate-Graphs-by-experience-v3-BIG.png)
As a freelancer it can be hard to balance building a diverse portfolio and upskilling myself with the need to secure a steady income, but I always try to invest my downtime on developing new skills, keeping up to date with new trends, taking courses, and always staying informed on the industry.
As a freelancer it can be hard to balance building a diverse portfolio and upskilling myself with the need to secure a steady income, but I always try to invest my downtime on developing new skills, keeping up to date with new trends, taking courses, and always staying informed on the industry.
Contract Length and Bookings
Contracts within the discipline averaged 11 working days (2 weeks), year-on-year increase of +8%. Top 10% contracts, on the other hand, averaged 79 working days (just under 16 weeks), reflecting a year-on-year increase of +7%.
All experience levels saw increases in their contract lengths, with Midweight roles seeing the highest year-on-year increase at +30%.
Bookings within the Film & Motion sector increased by +19% year-on-year. The sector experienced heightened demand, particularly in the first half of the year, with March being the highest booking month in 2023. There was a noticeable tapering off of demand in the latter part of the year.
![](https://cdn.prod.website-files.com/61768ce7d6889589a6d448e9/65b90e93779c330248a77d76_Film-Motion-Contract-Length-v5-BIG.png)
Roles
In the Film & Motion discipline, Videography emerged with the highest average rate across roles, earning on average £417 per day. On the other hand, Producers secured the longest contract, surpassing the average within the by +209% (34 v 11 working days on average).
![Bar chart detailing average day rates by role for Film and Motion freelancers. Videographers commanded the highest average day rate at £417 whereas Storyboard Artists were the lowest average at £333.](https://cdn.prod.website-files.com/61768ce7d6889589a6d448e9/65b1383df0bc5cee22c0ca60_Film-%26-Motion-Roles-Day-Rates-v3.png)
![Bar chart detailing average contract length by role for Film and Motion freelancers. Freelance Producers achieved the longest contracts on average at 34 days whereas Storyboard Artist’s contracts were the shortest at 2 days.](https://cdn.prod.website-files.com/61768ce7d6889589a6d448e9/65b13841d0ef9ec28a8767f8_Film-%26-Motion-Roles-Contract-Lengths-v3.png)
See other disciplines
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