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Design

Typical roles within this category on the YunoJuno platform: 

3D Designer, Branding Designer, Digital Designer, Email Designer, Graphic Designer,, Illustrator, Presentation Designer and Product Designer

Day rate

In the Design sector, the average day rate was £355 per day, reflecting an increase of +2% year-on-year. Top 10% contracts experienced a +1% increase with an average rate of £615.

Bubble chart showing average day rate increases year-on-year for freelance designers. In 2021 average day rate was £327, in 2022 it was £349 and in 2023 it increased by 2% to £355.

Experience

Midweight and Senior roles witnessed increases of +16% and +2%, respectively, year-on-year. However, Lead and Director roles saw decreases of -4% and -2%, respectively.

Martin Hon
Creative Designer
Years working freelance: 
11 Years

To maintain motivation as an independent professional, I adopt a proactive approach by staying one step ahead, holding myself accountable, and consistently going above and beyond. Ensure high productivity levels by striving to be the best at what you do. Embrace each day as a learning opportunity, cultivating a mindset that contributes to sustained excellence in your professional endeavours.

Martin Hon

To maintain motivation as an independent professional, I adopt a proactive approach by staying one step ahead, holding myself accountable, and consistently going above and beyond. Ensure high productivity levels by striving to be the best at what you do. Embrace each day as a learning opportunity, cultivating a mindset that contributes to sustained excellence in your professional endeavours.

Martin Hon
Creative Designer
Product mockup UI

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Contract Length and Bookings

In 2023, the average contract length was 17 working days (just over 3 weeks), marking a year-on-year decrease of -4%. Top 10% contracts averaged 84 working days (just under 17 weeks), reflecting a year-on-year increase of +3%.

Midweight and Senior roles experienced increases of +17% and +2%, respectively, across their contract lengths. Lead and Director roles saw a decrease year-on-year, with declines of -14% and -5%, respectively.

Bookings within Design increased +27% year-on-year. Demand remained consistent, with clients regularly requiring designers throughout 2023 with May being the highest booking month in 2023.

Roles

Product Designers and Digital Designers saw the highest day rate, earning £409 and £401 per day, retrospectively. When it comes to contract lengths, Product Designers and Email Designers secured the longest engagements, with 35 and 34 working days, respectively.

Bar chart detailing average day rates by role for freelance designers. Product Designers commanded the highest average day rate at £409 whereas Graphic Designers were the lowest average at £341.Bar chart detailing average contract length by role for freelance designers. Product Designers achieved the longest contracts on average at 35 days whereas Presentation Designers were the shortest at 4 days.

See other disciplines

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YunoJuno has reduced the time and admin spent on completing compliance for all of our freelancers

— Emma Hughes, Senior Creative Producer
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