You only have seven seconds to make an impact with potential clients, so it's important you make the right first impression. Whether you're looking to create a brand from scratch or update an existing brand, brand specialists are expertly trained in creating designs that are emotive and compelling. Being freelance, they have built up a wealth of experience working with various clients across multiple industries. Another benefit of hiring a freelancer is their flexibility. If you have a last-minute deadline, you can often find a designer willing to work evenings and weekends to help you get the job done.
Brand specialists produce a variety of designs in various formats including, logos, websites, social media campaigns, etc. defining a businesses brand, their unique look and feel. Typically their responsibilities include:
There are several reasons why now might be the time to hire a branding designer. This includes:
Time — Working with a freelancer can shorten the time to complete your project, enabling you to deliver quicker. As you work directly with the freelancer, any changes can be implemented quicker as there is direct communication between you and the person doing the work.
Skills/knowledge — They work closely with you to understand your business and your goals, to help understand how to position and design the brand. Bringing experience from multiple brands, they understand what works and doesn't.
Ideas —By bringing in someone new, with experience, can help bring a new perspective to your business and portfolio of clients. Branding specialists can help strategise new ideas to help showcase your brand in the best possible light, helping to drive ROI.
Results driven — Not only are freelancers very experienced, success is very important to them. They want to provide results on time and within budget, as a big driver of their work is word of mouth and recommendations.
Freelance branding designers have a wide variety of skills. The most common attributes found in elite designers include:
Each of our branding designers have been manually vetted by our dedicated onboarding team to ensure they have the right skills and experience to be considered an elite Freelancer. They have their own profile that outlines their skills and experience, giving you the opportunity to review this to ensure they have the right background for your project.
Our contracted rates for branding designers in 2019 ranged between £200 and £460, with the average day rate being £290.
We met with Dave Robinson, Head of Design to understand the best approach to rebranding, to understand what type of freelancer you need, and the kind of questions you should be asking to get the most out of your kick off conversations.