A key benefit of hiring a freelance Graphic Designer is the wealth of experience they command across many aspects of design. This can range from web design, logo design and typography to illustrations, calligraphy and fine art. Graphic Designers gain that breadth of creative knowledge as a natural result of working with multiple clients across various industries. Another advantage of hiring a Graphic Design Freelancer is flexibility. With in-house designers, you are limited to office hours, but that’s not the case with a Freelancer. If you have a last-minute deadline, you can often find a designer willing to work evenings and weekends to help you get the job done.
A freelance graphic designer combines artistic talent and creativity with a mastery of design software to bring your ideas to life. This can range from putting together a one-off business logo to being the creative vision behind your entire brand identity. Essentially, anything that can feature images or typography is in safe hands with a Graphic Designer. Typically, a freelance designer will work with you to transform your concepts into rough layouts and sketches. These early drafts may require several revisions and minor edits before you are completely satisfied. After that, the real fun begins as your ideas start to take form. Most graphic designers take a great deal of pride in their work so you can expect to be hiring someone as passionate about your project as you. Their responsibilities include, but are not limited to:
In the interests of keeping it simple, graphic design is the art of visual communication through the use of imagery, words, spacing, typography/fonts and colour palettes.
Generally, the main areas of graphic design include:
There are several reasons why now might be the time to hire a freelance Graphic Designer. This includes:
Time — If you’re spinning a lot of plates, you may find yourself putting off marketing tasks that require the skills of a professional Graphic Designer.
Skills/knowledge — You know a few tricks in Photoshop, but your lack of deeper design knowledge is creating bottlenecks and blockers. This is especially important if you want a complete overhaul, and you need help from someone with end to end experience of brand identity.
Ideas — For whatever reason, the lightbulb moments have dried up, and you need an injection of creativity from someone with a fresh perspective.
Reliability — Imagine spending hours on a design and rushing it to the printers, only to discover that you used the wrong dimensions. Save yourself the hassle in the long run and hire a professional.
Freelance graphic designers have a wide variety of skills. The most common attributes found in elite designers include:
Each of our design experts have been manually vetted by our dedicated onboarding team to ensure they have the right skills and experience to be considered an elite Freelancer. They have their own profile that outlines their skills and experience, giving you the opportunity to review this to ensure they have the right background for your project.
Our contracted rates for Graphic Design in 2019 ranged between £150 and £600, with the average day rate being £380.
We met with Dave Robinson, Head of Design to understand the best approach to rebranding, to understand what type of freelancer you need, and the kind of questions you should be asking to get the most out of your kick off conversations.