A key benefit of hiring a freelance Graphic Designer is the wealth of experience they command across many aspects of design. This can range from web design, logo design and typography to illustrations, calligraphy and fine art. Graphic Designers gain that breadth of creative knowledge as a natural result of working with multiple clients across various industries. Another advantage of hiring a Graphic Design Freelancer is flexibility. With in-house designers, you are limited to office hours, but that’s not the case with a Freelancer. If you have a last-minute deadline, you can often find a designer willing to work evenings and weekends to help you get the job done.
A freelance graphic designer combines artistic talent and creativity with a mastery of design software to bring your ideas to life. This can range from putting together a one-off business logo to being the creative vision behind your entire brand identity. Essentially, anything that can feature images or typography is in safe hands with a Graphic Designer. Typically, a freelance designer will work with you to transform your concepts into rough layouts and sketches. These early drafts may require several revisions and minor edits before you are completely satisfied. After that, the real fun begins as your ideas start to take form. Most graphic designers take a great deal of pride in their work so you can expect to be hiring someone as passionate about your project as you. Their responsibilities include, but are not limited to:
A graphic designer is a professional within the graphic design and graphic arts industry who assembles images, typography, or motion graphics to create a piece of design.
The works a graphic designer creates are primarily for published, printed, or electronic media, such as brochures and advertising. They are also sometimes responsible for typesetting, illustration, user interfaces, and web design. Many designers are also responsible for interactive media, such as websites and applications.
Typically, they work on short-term projects for multiple clients which results in a varied and interesting portfolio – ideal for supporting businesses who are stuck in a creative rut.
Freelance graphic designers are almost always well-equipped to work from home, but some will also supplement your in-house team and work from your location – it all depends on the individual.
Graphic designers use a variety of different tools in their work.
Perhaps the most important tool for any freelance graphic designer is a good laptop or desktop computer with a large screen that is fast and powerful enough to run the design software that graphic designers rely on. Another essential tool for graphic designers is a drawing tablet. This allows designers to create designs directly on the screen, which can be helpful for creating precise and detailed work. Additionally, graphic designers will work with a range of software tools including Adobe photoshop and After Effects.
Finally, many graphic designers also use a printer to output their work. While some designs can be created entirely on the computer, some projects still require printouts. Of course, one of the many great benefits of working with a freelancer is that they will have all of the above tools already at their disposal.
When hiring a freelance graphic designer, there are a few key skills to look for.
First and foremost, the designer should have a strong portfolio that showcases their range of styles and abilities and a keen eye for creativity and design is paramount.
They should also be able to communicate effectively, both in terms of writing and speaking. This is vitally important to a harmonious working relationship because the designer will need to be able to understand your vision for the project and explain their ideas clearly while also guiding you within the principles of design.
Finally, the designer should be proactive and organised, with the ability to work independently and meet deadlines. If you can find a designer with all these skills, you’re sure to end up with a high-quality end product.
Before you hire a freelance graphic designer, it's important to ask them a few key questions. This will help you to gauge their suitability for your project and ensure that you're on the same page in terms of expectations. Here are some of the most important questions to ask:
-What is your design style?
-Do you have experience designing for my industry?
-What is your process for designing a project from start to finish?
-How do you handle revisions?
-What is your day rate?
-When would you be able to start work on my project?
-Do you have any samples of previous work that I can see?
There is no set answer to this question as it depends on a number of factors, including the experience of the designer, the scope of the project, and the location.
That said, most freelance graphic designers charge by the hour or the day. For smaller projects, such as designing a logo or creating a basic website, many designers will offer to work half days, rather than full days, to keep costs to a minimum for clients.
For more information about graphic designer rates, we create an annual rates report that you can download for free here.