Combining analytical and creative elements, brand strategists take all components into account when auditing your brand. Including your website, social, imagery, customer and competitors, strategists take a holistic approach to ensure that your company’s image, message, and personality is consistent across all platforms. Using specific data to devise a short- or long-term strategy to position the brand and build market share, strategists seek to deliver ideas and concepts that set their client apart from competitors, creating a strong position for market growth and recognition across various media channels.
Brand strategists help deliver consistent and effective brand messaging, developing positioning recommendations, carting out research to define brand elements, insight, tone and propositions. Some of their responsibilities include, but are not limited to:
There are several reasons why now might be the time to hire a brand strategist. This includes:
Time — Hiring a branding strategist will free up your time to focus on other areas of your business, whilst they’re focused on your project. They have the experience to get a campaign out quickly, and with being freelance, have more flexibility to work evenings and weekends.
Skills/knowledge — They work closely with you to understand your business and your goals, to help you achieve those, whilst ensuring they hit your budget goals. They also bring experience across multi branding project, so have the experience needed to help grow your business and position it in the most compelling way for your target audience.
Ideas —By bringing in someone new, with experience, can help bring a new perspective to your business and your brand, helping position your company in its best possible light.
Results driven — Hiring a branding strategist can help increase your ROI by implementing the best brand. As freelancers build their portfolio from reputation and word of mouth, it is important that they build and nurture their relationships. Due to this, they’re motivated to provide and deliver the highest quality of work.
Each of our strategy experts have been manually vetted by our dedicated onboarding team to ensure they have the right skills and experience to be considered an elite Freelancer. They have their own profile that outlines their skills and experience, giving you the opportunity to review this to ensure they have the right background for your project.
Freelance brand strategists have a wide variety of skills. The most common attributes found in elite strategists include:
Our contracted rates for brand strategists in 2019 ranged between £350 and £850, with the average day rate being £400.
We met with Dave Robinson, Head of Design to understand the best approach to rebranding, to understand what type of freelancer you need, and the kind of questions you should be asking to get the most out of your kick off conversations.