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Social Media

Typical roles within this category on the YunoJuno platform: 

Community Manager, Paid Social Specialist, Social Media Analyst and Social Media Manager

Day rate

In 2023, freelancers in the social discipline earned an average of £334 per day, reflecting a -2% decrease year-on-year. Top 10% contracts also experienced a decrease of -2%, earning £680 per day.

Bubble chart showing average day rate increases year-on-year for Social Media freelancers. In 2021 average day rate was £312, in 2022 it was £341 and in 2023 it decreased 2% to £334.

Experience

Director and Lead roles in the social discipline both witnessed a -4% year-on-year decrease in their average day rates. However, Senior and Midweight roles experienced a positive increase, and notably, Midweight roles saw a significant +14% increase year-on-year.

Simon Caine
Senior Social Media Community Manager & Content Creator
Years working freelance: 
13 Years

Don't assess your financial success solely based on your bank balance, as upcoming bills may impact the available funds. I've fine-tuned my financial spreadsheet to track expected payments and invoices, allowing for a proactive cash flow forecast. Many freelancers overlook the importance of cash flow forecasting, which is crucial for managing payments effectively.

Simon Caine

Don't assess your financial success solely based on your bank balance, as upcoming bills may impact the available funds. I've fine-tuned my financial spreadsheet to track expected payments and invoices, allowing for a proactive cash flow forecast. Many freelancers overlook the importance of cash flow forecasting, which is crucial for managing payments effectively.

Simon Caine
Senior Social Media Community Manager & Content Creator
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Contract Length and Bookings

The Social discipline experienced a decrease of -8% on contract lengths, with contracts lasting 35 working days on average (7 weeks). However, top 10% contracts showed a positive trend with a +15% increase year-on-year, securing contracts averaging 90 working days (18 weeks). 

Director level roles saw a significant +14% increase, while other experience levels witnessed decreases, with Senior roles experiencing the most substantial decline at -15%. 

Despite these fluctuations, bookings in the Social discipline displayed an increase of +27% year-on-year. Social saw their highest booking month in March in 2023 and further peaks every three months.

Roles

Within the Social discipline, Social Media Managers emerged as the top earners, at £375 per day. On the other hand, Paid Social Specialists secured the longest contracts, discipline’s average by +71% (59 v 35 working days on average).

Bar chart detailing average day rates by role for Social Media Freelancers. Social Media Managers commanded the highest average day rate at £375 whereas freelance Social Media Analysts had the lowest average day rate at £256.Bar chart detailing average contract length by role for Social Media freelancers. Paid Social Specialists achieved the longest contracts on average at 60 days with Community Managers the shortest at 35 days.

See other disciplines

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