Rates and Project Lengths for Social Freelancers
The most comprehensive study on freelancer day rates and project lengths in the UK social industry, by the country's leading marketplace of premium talent.
Data for rates in the social category
The average day rate for freelancers working in Social in 2019 was £342 per day whereas the most common rate was significantly lower at £201-£250 per day. The top 10% of rates in 2019 was £500 per day. The average day rate has seen a significant increase from the previous year of more than 5%. Indicating the importance shown towards those that can build a positive brand presence through social.
Data for project lengths in the social category
The average contract length for Social freelancers was six weeks (29 working days) with the top 10% of projects lasting for at least 69 working days. With an ever developing skill set required in the discipline and new technologies emerging, we expect more changes to this discipline next year.
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Frequently asked questions
There are several reasons why now might be the time to hire a Social Media Freelancer. These include:
Time — Setting up and monitoring social media campaigns requires a significant investment of your time. If you’re busy running your business, then you should consider bringing in some help.
Skills/knowledge — Most of us know how to post a picture of our dinner on Facebook. However, a social media professional will know the exact time of day for your lasagna to get the most shares. If you’re lucky, they may even be able to get Gordon Ramsey to re-share it.
Ideas — Success on social media is all about consistency, and if you’re posting regularly across multiple social platforms, then you may find yourself running short of ideas.
Reliability — Social media can be a bit of a juggling act and discovering that you’ve scheduled a post on the wrong day could spell disaster. A freelance social media expert can save you that headache.
Each of our social media experts have been manually vetted by our dedicated onboarding team to ensure they have the right skills and experience to be considered an elite Freelancer.
They have their own profile that outlines their skills and experience, giving you the opportunity to review this to ensure they have the right background for your project.
We have various types of social freelancers including:
- Community Manager
- Content Writer
- Social Media Manager
- Content Strategist
- Social Media Analyst
Each of our Social Media Freelancers have a profile page that outlines their skills and experience. So always ensure that you review this information to ensure you are hiring the right freelancer with the right background for your project.
Alternatively, engage with our Talent Team. Not only can they help you create your brief, to detail exactly what you’re looking for, they can also help with shortlisting candidates, to ensure you find the right freelancer.
We believe this information should be available and transparent to both freelancers and companies alike. That's why this report is completely free to download. No required email before downloading. No catch.
Download the full report here.
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