Rates and Project Lengths for Social Freelancers

The most comprehensive study on freelancer day rates and project lengths in the UK social industry, by the country's leading marketplace of premium talent.

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Knowledge is power - for freelancer and hirer.

YunoJuno is committed to providing a new level of transparency to both freelancers and companies alike. The following data is from our 2019/20 Freelancer Rates Report - a study based on over 25,000 bookings on the YunoJuno platform in 2019.

Freelance Rates Social

Data for rates in the social category

The average day rate for freelancers working in Social in 2019 was £342 per day whereas the most common rate was significantly lower at £201-£250 per day.  The top 10% of rates in 2019 was £500 per day. The average day rate has seen a significant increase from the previous year of more than 5%. Indicating the importance shown  towards those that can build a positive brand presence through social.

Emphasis that your day rate. Is negotiable - aim high and be confident but if it’s too much for your client then be prepared to make adjustments to meet their budget (within reason). Always make sure you don’t drop below the limit of what you feel your work is worth.
Annabelle Teale - Senior Copywriter - Creative & UX
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Data for project lengths in the social category

The average contract length for Social freelancers was six weeks (29 working days) with the top 10% of projects lasting for at least 69 working days. With an ever developing skill set required in the discipline and new technologies emerging, we expect more changes to this discipline next year.

Freelance Rates Social

Why 12,000+ world’s most innovative companies trust YunoJuno

I have to say a huge thanks to your team — YunoJuno has saved us on many occasions now.

Christine Richter, Creative Operations Manager
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I have to say a huge thanks to your team — YunoJuno has saved us on many occasions now.

Christine Richter, Creative Operations Manager

We haven’t used a recruiter in ages, working closely with the YunoJuno Talent team we moved to sourcing 100% via the YJ Marketplace.

Marie Brittain, Resource Manager

YunoJuno have been brilliant in identifying remote working freelancers who always deliver. From first introductions and telephone calls, to brief discussions and final delivery, the key has been good, clear and honest communication.

Nick Astor, Content Strategy & Execution Lead

The freelancers on YunoJuno are consistently of the highest calibre. It is also the easiest and most transparent recruitment service I have ever dealt with.

Christian Anderson-Ramshall, Head of Digital Production

Implementing YunoJuno has taken much of the manual management out of this system, reducing administrative workload and improving operational efficiency. The way we on-board and pay our valued freelancers is now a totally different experience.

Dan de Lord, Talent Strategy & Acquisition Director

YunoJuno are my recruitment saviours! I’ve worked with them for a few years now and they’ve helped with many resourcing challenges. The platform is really easy to use, it provides a wide range of freelancers to interact with and also means I’m only dealing with one vendor – which makes my internal financing hassle free!

Steph Fair, Creative Services Manager

Freelance support can be a great option for your business. It gives you the advantage of flexibility and the power to hire specialist expertise when it’s truly needed. Independent contractors can be self managing and great additions to the team.

Claire, Head of Design

The YunoJuno team have been super helpful and helped me find a talented engineer to support our MVP build in no time at all!

Winnie, Founder & CEO,

For us, the benefits of using YunoJuno are across the board. It allows us to brief and hire freelancers quickly and easily, making it very simple for us to scale resource on any given project at any time. It also allows us to quickly find freelancers across multiple industries, all from the same place.

Chris Ashby, UX/UI Design Lead

Frequently asked questions

When should I hire a Social expert?
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There are several reasons why now might be the time to hire a Social Media Freelancer. These include:

Time — Setting up and monitoring social media campaigns requires a significant investment of your time. If you’re busy running your business, then you should consider bringing in some help.

Skills/knowledge — Most of us know how to post a picture of our dinner on Facebook. However, a social media professional will know the exact time of day for your lasagna to get the most shares. If you’re lucky, they may even be able to get Gordon Ramsey to re-share it.

Ideas — Success on social media is all about consistency, and if you’re posting regularly across multiple social platforms, then you may find yourself running short of ideas.

Reliability — Social media can be a bit of a juggling act and discovering that you’ve scheduled a post on the wrong day could spell disaster. A freelance social media expert can save you that headache.

Why choose a YunoJuno Social Freelancer?
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Each of our social media experts have been manually vetted by our dedicated onboarding team to ensure they have the right skills and experience to be considered an elite Freelancer.

They have their own profile that outlines their skills and experience, giving you the opportunity to review this to ensure they have the right background for your project.

What type of Social Freelancer do I need?
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We have various types of social freelancers including:

  • Community Manager
  • Content Writer
  • Social Media Manager
  • Content Strategist
  • Social Media Analyst

Each of our Social Media Freelancers have a profile page that outlines their skills and experience. So always ensure that you review this information to ensure you are hiring the right freelancer with the right background for your project.

Alternatively, engage with our Talent Team. Not only can they help you create your brief, to detail exactly what you’re looking for, they can also help with shortlisting candidates,  to ensure you find the right freelancer.

Where can I download the full 2019/20 Rates Report?
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We believe this information should be available and transparent to both freelancers and companies alike. That's why this report is completely free to download. No required email before downloading. No catch.

Download the full report here.

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