Marketing

Typical roles within this category on the YunoJuno platform:

Analytics Consultant, Biddable Manager, CRM Consultant, Digital Marketing Specialist, Events Manager, Growth Hacker/Marketeer, Marketing Consultant, and SEO Consultant

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Day rate

The average day rate for Marketing remained virtually unchanged, increasing by just £1 to £347 per day (£43 per hour). In contrast, the top 10% saw a significant +13% rise year-on-year, with rates averaging £788 per day (£97 per hour).

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Bubble chart showing average day rate changes year-on-year for Marketing freelancers. In 2022, the average day rate was £356 (£45 per hour), in 2023 it was £346 (£43 per hour), and in 2024 it remained stable at £347 (£43 per hour).

Experience

Director roles showed a +4% year-on-year increase. Whilst the other experience levels showed a decrease, with Midweight roles showing the biggest decrease of -7% year-on-year.

Pau Ferrer

Digital Marketing Consultant

Years experience:

11 years

My ideal client must have a dynamic environment with a specialised and diversified team who are able to deal with multi-channel issues. I love clients who have a clear vision of what they want to achieve in the short, mid and long term and that have an understanding of how the channels I work with combine in the overall marketing strategy.

Pau Ferrer

Digital Marketing Consultant

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Contract Length and Bookings

In 2024, Marketing experienced a -10% decrease in the average contract length, settling at 37 working days (just over 7 weeks). The top 10% contracts also saw a -5% decrease, averaging 79 working days (just under 16 weeks).

Midweight roles stood out with a -34% decrease in their contract lengths, with Lead and Senior also experiencing decreases. Director Roles however, saw a slight increase of +3% year-on-year.

The Marketing discipline experienced robust growth, witnessing a remarkable +41% year-on-year increase in bookings. Bookings remained steady throughout most of the year, with a slight dip in September followed by a gradual increase towards December.

Roles

Growth Hacker / Marketeer commanded the highest rate across the discipline averaging £766 per day (£96 per hour).

Bar chart detailing average day rates for marketing professionals. Growth Hackers had the highest average day rate at £766, whereas Analytics Consultants had the lowest at £312.

Bar chart detailing average hourly rates for marketing professionals. Growth Hackers had the highest average hourly rate at £96, whereas Analytics Consultants had the lowest at £39.

Skills

Marketing professionals with expertise in Marketing strategy, Marketing management, and Content strategy emerged as the top paid skills, highlighting their crucial role in driving brand growth and engagement in an increasingly digital landscape.