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UX

Typical roles within this category on the YunoJuno platform: 

Customer Experience (CX), Information Architect (IA), Service Designer, UI Designer, UX Architect, UX Designer and UX Researcher

Day rate

In 2023, the UX discipline experienced a -14% decrease in average day rates, with freelancers earning £434 per day. Top 10% contracts within the discipline saw a -1% decrease, taking the average to £615 per day.

Bubble chart showing average day rate increases year-on-year for UX freelancers. In 2021 average day rate was £450, in 2022 it was £504 and in 2023 it decreased 14% to £434.

Experience

Experience levels across the UX discipline experienced a decrease, with Lead roles seeing the most decline at -17% year-on-year. On the other hand, Midweight roles witnessed a slight increase of +1% year-on-year.

Jennifer O’Dowling
Project Manager Executive
Years working freelance: 

Through YunoJuno, we can contract an array of specialist freelancers with unique skill sets tailored specifically for each project - something that isn’t always possible with a limited internal talent pool. Our creative studio thrives on the dynamic contributions of freelancers, as we don’t always follow the 9-5 working day, so hiring freelancers provides the flexibility we need to scale up or down quickly based on our needs.

Jennifer O’Dowling

Through YunoJuno, we can contract an array of specialist freelancers with unique skill sets tailored specifically for each project - something that isn’t always possible with a limited internal talent pool. Our creative studio thrives on the dynamic contributions of freelancers, as we don’t always follow the 9-5 working day, so hiring freelancers provides the flexibility we need to scale up or down quickly based on our needs.

Jennifer O’Dowling
Project Manager Executive
Product mockup UI

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Contract Length and Bookings

Across the UX discipline, contract lengths exhibited a decrease, with freelancers securing contracts for an average of 35 working days (7 weeks), marking a -9% year-on-year decrease. However, the top 10% of contracts saw a positive increase of +7%, with an average length of 90 working days (18 weeks).

In the UX discipline, most experience levels saw a decline in contract lengths, particularly Lead roles with the highest decrease of -15%. Conversely, Midweight roles experienced a positive increase of +6% in their average contract lengths and day rates.

Although UX bookings witnessed a -25% decrease in 2023, there was a noticeable pickup in demand within the second half of the year with both June and September being the highest booking months of 2023. 

Roles

UX Architects earned the highest average rate across UX, earning £525 per day. UX Designers secured the longer contracts at 63 working days.

Bar chart detailing average day rates by role for UX freelancers. Freelance UX Architects commanded the highest average day rate at £525 whereas freelance UI Designers had the lowest average day rate at £393.Bar chart detailing average contract length by role for UX freelancers. UX Designers achieved the longest contracts on average at 63 days with UX Researcher contracts the shortest at 21 days.

See other disciplines

Click on the icons to the right to explore day rates insights by discipline

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