Rates and Project Lengths for Strategy Freelancers

The most comprehensive study on freelancer day rates and project lengths in the UK strategy industry, by the country's leading marketplace of premium talent.

Knowledge is power - for freelancer and hirer.

YunoJuno is committed to providing a new level of transparency to both freelancers and companies alike. The following data is from our 2019/20 Freelancer Rates Report - a study based on over 25,000 bookings on the YunoJuno platform in 2019.

Freelance Rates Strategy

Data for rates in the strategy category

Covering a range of specialised roles, working within the Strategy discipline in 2019 had an average day rate of £542 per day, one of the highest amongst all disciplines, with the most common day range being £451-£500 per day. The importance of planning and the strategic direction of projects require specific skills and proficiency, which in turn commands a higher day rate.

Don’t race to the bottom, there’s always someone cheaper. Respect yourself and your craft and cherish clients that respect what you can bring to the party.
Simon Critchley - Illustrator
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Data for project lengths in the strategy category

Project lengths within the discipline are more similar to those other fields, the average project length for Strategy freelancers was 38 working days,  with the top 10% of project lengths lasting at nearly five months (89 working days).

Freelance Rates Strategy

Why 12,000+ world’s most innovative companies trust YunoJuno

YunoJuno offers WONGDOODY access to a lot of great freelancers, supporting us with an account manager and talent manager.



Emma Dawson, Lead Talent Acquisition, EMEA
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YunoJuno offers WONGDOODY access to a lot of great freelancers, supporting us with an account manager and talent manager.



Emma Dawson, Lead Talent Acquisition, EMEA

YunoJuno has reduced the time and admin spent on completing IR35 compliance for all of our freelancers. It's revolutionised how quickly we can hire someone, in a fully compliant way.

Emma Hughes, Senior Creative Producer

YunoJuno is a great platform for finding the best freelancers and really happy with the support of the team there. Super easy to use and it takes care of all our freelancing requirements. All-in-all, it's been a great solution for me and for our Creative Studio at OVO Energy. Happy to recommend YunoJuno to all of my contacts.

Natasha Montgomery, Creative Resource Manager

It's helpful to have the contracts/ briefs and bookings all in one place.The team from YJ are really helpful and make the process smooth.

Tessa Schimetat, Senior Production Manager

The recruitment portal on YunoJuno is really clear and easy to use. It's super helpful to have the list of candidates and all our invoices in one place and to be paid on time. The team is helpful, knowledgeable and on hand to help with any questions we have. Would be great if more of our clients used YunoJuno to manage their freelancers.

Daniel Levy

YunoJuno IR35 process is a seamless experience and takes a lot of the stress away. YunoJuno really helps from an agility and productivity perspective, quickly answering the business needs and helping to create a much more diverse and output focused team. The quick payment of freelancers at YJ is a game changer. We've managed to reduce time to hire from a week to a couple of hours.

Senior Project Manager

I really enjoy working with YunoJuno. The platform is user friendly, intuitive and the Account Management team has been responsive and on hand to help throughout the entire process.Working with YunoJuno, I have been able to onboard, hire and manage my freelancers seamlessly and with speed.

EMEA Marketing Director, Creator, Emerging, Social

I have to say a huge thanks to your team — YunoJuno has saved us on many occasions now.

Christine Richter, Creative Operations Manager

We haven’t used a recruiter in ages, working closely with the YunoJuno Talent team we moved to sourcing 100% via the YJ Marketplace.

Marie Brittain, Resource Manager

YunoJuno have been brilliant in identifying remote working freelancers who always deliver. From first introductions and telephone calls, to brief discussions and final delivery, the key has been good, clear and honest communication.

Nick Astor, Content Strategy & Execution Lead

Frequently asked questions

When should I hire a Startegy expert?

There are several reasons why now might be the time to hire a strategy freelancer. This includes:

Time — As you are hiring a freelancer dedicated to strategy, with experience, they can quickly help formulate strategic plans to ensure you move quickly.  Another advantage of hiring a freelancer gives you both the flexibility in working hours (evenings and weekends), and the ability to do work at very short notice.

Skills/knowledge — Hiring a specialist strategist will mean they may have worked on similar projects to yourself and will have proven results. You will be able to leverage this experience to your advantage, as they will have learnt what has worked well and what hasn’t. Giving you peace  of mind your business is being guided by an expert.

Ideas —  An experienced strategist has the ability to bring a new perspective and generate new ideas that you may not have already considered for your business. Their experience can help contribute a new approach and can bring a new dynamic to your business.

Results Driven — A good strategist will have a clear view of their role and what they can bring to your organisation. They can help set expectations, including achievable goals, how they intend to deliver on those goals, progress updates, and key milestones, and finally the specific results that will mean a successful outcome on your project.

Why choose a YunoJuno Strategy Freelancer?

Each of our strategy experts have been manually vetted by our dedicated onboarding team to ensure they have the right skills and experience to be considered an elite Freelancer. They have their own profile that outlines their skills and experience, giving you the opportunity to review this to ensure they have the right background for your project.

Hear from Lydia Taylor - Freelance Senior Strategist on YunoJuno

What type of Strategy Freelancer do I need?

We have various types of strategists including:

  • Brand Strategist
  • Content Strategist
  • Business Analyst
  • Planner
  • Creative Strategist

Each of our strategy freelancers have a profile page that outlines their skills and experience giving you the opportunity to review this information to  ensure you are hiring the right freelancer, with the right background for your project.

Alternatively, you can engage directly with our Talent Team. Not only can they help you create your brief, to detail exactly what you’re looking for, they can also help with shortlisting candidates, to ensure you find the right freelancer to get the job done.

Where can I download the full 2019/20 Rates Report?

We believe this information should be available and transparent to both freelancers and companies alike. That's why this report is completely free to download. No required email before downloading. No catch.

Download the full report here.

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