Strategy

← Back to main page

Strategy

Typical roles within this category on the YunoJuno platform:

Brand Strategist, Content Strategist, Creative Strategist, Management Consultant, Planner and Strategy Consultant

Download full report →

Day rate

In 2023, Strategy freelancers led the way earning the highest average amount on the YunoJuno platform. Despite this, they saw a -4% year-on-year decrease in their average rate, earning £497 per day. However, the top 10% of contracts exhibited a positive trend with a +2% increase, earning £672 per day.

Experience

All experience levels across Strategy saw a decline in their average day rate, Midweight and Lead roles saw the biggest year-on-year decrease of -5%.

Holly Steer

Marketing & Brand Strategist

Years working freelance:

2 Years

I do adjust my rates based on the project. Working primarily as a marketing and brand strategist, the overall process of developing a strategy is the same regardless of industry, business size, and timelines, however, certain parts do need to be streamlined or upweighted to meet individual business needs. For example, a larger business might have more distinct audiences, which requires additional research time. For a business that's relatively new or small, a more streamlined approach will provide better value in relation to their overall marketing budget.

Holly Steer

Marketing & Brand Strategist

Working with contractors has never been easier

YunoJuno's all-in-one platform takes the work out of sourcing, onboarding, managing and paying your entire global freelance workforce whilst ensuring compliance is in check.

Learn more →

Contract Length and Bookings

The average contract length for Strategy freelancers was 31 working days (6 weeks), marking a year-on-year decrease of -17%. The top 10% contracts also experienced a decrease of -5%, with an average length of 80 working days (16 weeks).

Notably, all experience levels within the Strategy discipline saw a decrease in contract lengths, with Midweight level roles experiencing the most significant drop at -34%.

Despite the decline in contract lengths, bookings in the Strategy discipline increased by +32% year-on-year. Demand increased every 3 months., with July being the highest booking month in 2023.

Roles

Management Consultants not only earned the highest rate at £796 per day but also secured the longest contract length within the Strategy discipline at 56 working days.