Rates and Project Lengths for Market Research Freelancers

The most comprehensive study on freelancer day rates and project lengths in the UK market research industry, by the country's leading marketplace of premium talent.

Knowledge is power - for freelancer and hirer.

YunoJuno is committed to providing a new level of transparency to both freelancers and companies alike. The following data is from our 2019/20 Freelancer Rates Report - a study based on over 25,000 bookings on the YunoJuno platform in 2019.

Freelance Rates Market Research

Data for rates in the market research category

Covering a range of specialised roles and project requirements, working within Market Research in 2019 had an average rate of £557 per day, one of the highest amongst all disciplines. Even with a most common range of £401-£500 per day, with the sector having a broad variety of project requirements, the higher day rate reflects the complexity of the expertise required.

I find it helpful to have evidence of what other clients pay me, plus an understanding of the going rate in the industry. If the client wants to negotiate, I prefer to do so in person/over the phone (rather than by email) as it’s a more personal means of communication. Just make sure you go into the conversation prepared.
Jo Curran - Market Researcher
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Data for project lengths in the market research category

The average project length for those working in the Market Research category is approximately two months (36 working days), with those in the top 10%working on projects three times as long for an average of 92 working days per project showing the broad nature of projects within the discipline.

Freelance Rates Market Research

Why 12,000+ world’s most innovative companies trust YunoJuno

YunoJuno offers WONGDOODY access to a lot of great freelancers, supporting us with an account manager and talent manager.



Emma Dawson, Lead Talent Acquisition, EMEA
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YunoJuno offers WONGDOODY access to a lot of great freelancers, supporting us with an account manager and talent manager.



Emma Dawson, Lead Talent Acquisition, EMEA

YunoJuno has reduced the time and admin spent on completing IR35 compliance for all of our freelancers. It's revolutionised how quickly we can hire someone, in a fully compliant way.

Emma Hughes, Senior Creative Producer

YunoJuno is a great platform for finding the best freelancers and really happy with the support of the team there. Super easy to use and it takes care of all our freelancing requirements. All-in-all, it's been a great solution for me and for our Creative Studio at OVO Energy. Happy to recommend YunoJuno to all of my contacts.

Natasha Montgomery, Creative Resource Manager

It's helpful to have the contracts/ briefs and bookings all in one place.The team from YJ are really helpful and make the process smooth.

Tessa Schimetat, Senior Production Manager

The recruitment portal on YunoJuno is really clear and easy to use. It's super helpful to have the list of candidates and all our invoices in one place and to be paid on time. The team is helpful, knowledgeable and on hand to help with any questions we have. Would be great if more of our clients used YunoJuno to manage their freelancers.

Daniel Levy

YunoJuno IR35 process is a seamless experience and takes a lot of the stress away. YunoJuno really helps from an agility and productivity perspective, quickly answering the business needs and helping to create a much more diverse and output focused team. The quick payment of freelancers at YJ is a game changer. We've managed to reduce time to hire from a week to a couple of hours.

Senior Project Manager

I really enjoy working with YunoJuno. The platform is user friendly, intuitive and the Account Management team has been responsive and on hand to help throughout the entire process.Working with YunoJuno, I have been able to onboard, hire and manage my freelancers seamlessly and with speed.

EMEA Marketing Director, Creator, Emerging, Social

I have to say a huge thanks to your team — YunoJuno has saved us on many occasions now.

Christine Richter, Creative Operations Manager

We haven’t used a recruiter in ages, working closely with the YunoJuno Talent team we moved to sourcing 100% via the YJ Marketplace.

Marie Brittain, Resource Manager

YunoJuno have been brilliant in identifying remote working freelancers who always deliver. From first introductions and telephone calls, to brief discussions and final delivery, the key has been good, clear and honest communication.

Nick Astor, Content Strategy & Execution Lead

Frequently asked questions

When should I hire a Market Research expert?

There are several reasons why now might be the time to hire a market research freelancer. This includes:

Time — Hiring a freelancer gives you both the flexibility in working hours (evenings and weekends), and the ability to do work at very short notice. This is especially important if you want to move quickly and leverage the results of your research sooner rather than later.

Skills/knowledge —Knowledge is power. Market researchers give you insight and a  better perspective of your market and target audience. As they are trained in research, they’re  able to articulate the results and give potential solutions to problems. They have worked on various projects, so have experience and an understanding of what may work and won’t work, so  you’ll be able to use this to your advantage.

Ideas —A researcher can help you analyse your results, and give recommendations on future strategies for your business. If your research is around your customers, they can help formulate plans on how best to communicate, understand what they like / dislike, so you can take advantage of that moving forward.

Results Driven — Not only are freelancers very, success is very important to them. They want to provide results on time and within budget, as a big driver of their work is word of mouth and recommendations.

Why choose a YunoJuno Research Freelancer?

Each of our research experts have been manually vetted by our dedicated onboarding team to ensure they have the right skills and experience to be considered an elite Freelancer. They have their own profile that outlines their skills and experience, giving you the opportunity to review this to ensure they have the right background for your project.

What type of Research Freelancer do I need?

We have a variety of market research freelancers on YunoJuno that include:

  • Director of Market Research
  • Insights Analyst
  • Market Research Analyst
  • Market Research Interviewer
  • Marketing Data Analyst
  • Product Research Analyst
  • Qualitative Research Assistant

Each of our research freelancers have a profile page that outlines their skills and experience giving you the opportunity to review this information to  ensure you are hiring the right freelancer, with the right background for your project.

Alternatively, you can engage directly with our Talent Team. Not only can they help you create your brief, to detail exactly what you’re looking for, they can also help with shortlisting candidates, to ensure you find the right freelancer to get the job done.

Where can I download the full 2019/20 Rates Report?

We believe this information should be available and transparent to both freelancers and companies alike. That's why this report is completely free to download. No required email before downloading. No catch.

Download the full report here.

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