Day rate
In 2024, Market Research claimed the second highest average day rate on the YunoJuno platform, earning £491 (£61 per hour), a year-on-year increase of +1%. The top 10% averaged at £785 per day (£98 per hour), saw a +11% year-on-year decrease.
Experience
All experience levels saw a positive increase in their day rates, with Lead roles experiencing the biggest increase of +17% year-on-year.
My initial day rate was determined by adjusting a full time Paye position down to a daily rate and also through experience of knowing what companies are willing to pay. Sometimes my day rate is lower because I really want to work on a project and offer a “mates rate.” My day rate is typically higher for “hands-on” development because it requires a specialised skillset.
My initial day rate was determined by adjusting a full time Paye position down to a daily rate and also through experience of knowing what companies are willing to pay. Sometimes my day rate is lower because I really want to work on a project and offer a “mates rate.” My day rate is typically higher for “hands-on” development because it requires a specialised skillset.
Contract Length and Bookings
Contract lengths saw a -3% year-on-year decrease averaging 39 working days (just under 8 weeks). Top 10% contracts averaged 96 working days (just over 19 weeks), reflecting a year-on-year decrease of -8%.
Senior roles saw notable increase in contract rates, growing by +30% year-on-year. Other experiencing levels experienced a decrease, with Midweight roles experiencing a -23% decrease year-on-year.
Market Research saw a remarkable +64% year-on-year growth, the highest among all disciplines analysed in the report. Bookings peaked in April and September, with notable dips over the summer months, which gradually recovered towards the year's end.
Roles
Skills
Market Research professionals with expertise in Project management, Brand, and Moderation are among the highest-paid. The growing need for strategic insights and consumer analysis is driving demand for these specialised skills.
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