Day rate
Development stood out as one of the few disciplines to see growth in both day rates and contract lengths, recording the largest day rate increase on the YunoJuno platform. The average day rate in the Developer discipline was £438 per day (£55 per hour), indicating an increase of +6% year-on-year. Top 10% contracts averaged £654 per day (£82 per hour), a +5% year-on-year increase.
Experience
Lead roles experienced an increase of +6% year-on-year. While Midweight roles remained unchanged, Director and Senior roles experienced slight decreases in their averages.
I believe my day rate is in line with the market average for freelance web developers and I try to make sure it remains competitive. I aim to stay flexible with my pricing to accommodate different types of clients and project budgets. While I have a standard day rate based on my experience and the value I provide, I’m always open to discussing rates based on the specific scope of the project, timeline, or potential long-term collaboration.”
I believe my day rate is in line with the market average for freelance web developers and I try to make sure it remains competitive. I aim to stay flexible with my pricing to accommodate different types of clients and project budgets. While I have a standard day rate based on my experience and the value I provide, I’m always open to discussing rates based on the specific scope of the project, timeline, or potential long-term collaboration.”
Contract Length and Bookings
The Developer discipline stood out as one of the few experiencing a year-on-year increase in contract lengths. Contracts averaged 41 working days (just over 8 weeks), marking a notable increase of +8%. Top 10% contracts averaged 105 working days (21 weeks), reflecting a +14% year-on-year increase.
Midweight roles saw the highest decrease in contract lengths, experiencing a year-on-year decrease of -32%.
Development also saw a +3% year-on-year increase in bookings, showing steady activity throughout most of the year, with a sharp increase in demand during December, marking the peak of the year.
Roles
Solution Architects commanded the highest average day rate within the Developer discipline earning £675 per day on average (£84 per hour). However, AI Prompt Engineers saw the highest demand, with a remarkable +108% year-on-year growth.
Skills
Technical expertise continues to be in demand with clients looking to build scalable applications that also deliver dynamic user experiences to match today's fast-evolving tech needs. TypeScript, AWS, and React stood out as the highest-paid skills here.
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