Rates and Project Lengths for Creative Freelancers

The most comprehensive study on freelancer day rates and project lengths in the UK creative industry, by the country's leading marketplace of premium talent.

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Knowledge is power - for freelancer and hirer.

YunoJuno is committed to providing a new level of transparency to both freelancers and companies alike. The following data is from our 2019/20 Freelancer Rates Report - a study based on over 25,000 bookings on the YunoJuno platform in 2019.

Freelance Rates Creative

Data for rates in the creative category

The most common rate range was £300-400 per day for those working in the creative discipline; with the average earning of £375 per day being similar to the most common day rates, indicating that there were more recognised pay levels for freelancers operating within this sector.

I prefer longer contracts, ideally briefs that allow me to be involved from start to finish, so I can see it through to the end. Shorter contracts can sometimes leave me feeling unfulfilled, not knowing what happened to the ideas I gave so much of myself to.
Arpita Banerjee - Senior Integrated Copywriter
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Data for project lengths in the creative category

The average project length within creative in 2019 was 17 working days, a shorter amount compared to the other sectors perhaps due to the tangible. Deliverables required within the field. However, the top 10% of project lengths within the discipline was more than double the average, at 41 working days per project.

Freelance Rates Creative

Why 12,000+ world’s most innovative companies trust YunoJuno

I have to say a huge thanks to your team — YunoJuno has saved us on many occasions now.

Christine Richter, Creative Operations Manager
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I have to say a huge thanks to your team — YunoJuno has saved us on many occasions now.

Christine Richter, Creative Operations Manager

We haven’t used a recruiter in ages, working closely with the YunoJuno Talent team we moved to sourcing 100% via the YJ Marketplace.

Marie Brittain, Resource Manager

YunoJuno have been brilliant in identifying remote working freelancers who always deliver. From first introductions and telephone calls, to brief discussions and final delivery, the key has been good, clear and honest communication.

Nick Astor, Content Strategy & Execution Lead

The freelancers on YunoJuno are consistently of the highest calibre. It is also the easiest and most transparent recruitment service I have ever dealt with.

Christian Anderson-Ramshall, Head of Digital Production

Implementing YunoJuno has taken much of the manual management out of this system, reducing administrative workload and improving operational efficiency. The way we on-board and pay our valued freelancers is now a totally different experience.

Dan de Lord, Talent Strategy & Acquisition Director

YunoJuno are my recruitment saviours! I’ve worked with them for a few years now and they’ve helped with many resourcing challenges. The platform is really easy to use, it provides a wide range of freelancers to interact with and also means I’m only dealing with one vendor – which makes my internal financing hassle free!

Steph Fair, Creative Services Manager

Freelance support can be a great option for your business. It gives you the advantage of flexibility and the power to hire specialist expertise when it’s truly needed. Independent contractors can be self managing and great additions to the team.

Claire, Head of Design

The YunoJuno team have been super helpful and helped me find a talented engineer to support our MVP build in no time at all!

Winnie, Founder & CEO,

For us, the benefits of using YunoJuno are across the board. It allows us to brief and hire freelancers quickly and easily, making it very simple for us to scale resource on any given project at any time. It also allows us to quickly find freelancers across multiple industries, all from the same place.

Chris Ashby, UX/UI Design Lead

Frequently asked questions

When should I hire a creative expert?
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There are several reasons why now might be the time to hire a freelance creative. This includes:

Time — Hiring a specialist creative will free up your time to focus on other areas of your business, whilst they’re focused on your project. Whether that’s a Creative Director working to get a campaign out quickly, or a copywriter delivering new content, creative freelancers are experts within their field, so have the ability to deliver quickly.

Skills/knowledge — For freelancers, building and nurturing relationships is important and turning in high-quality work is integral. As they run their own business, it is important they are at the top of their game, as they rely on repeat business, as well as word of mouth.

Ideas — As creatives have worked with various companies and have a wealth of experience, they can help bring fresh ideas to  your business and help you visualise them in the right way.

Reliability — Creative Freelancers usually require a low level of supervision due to the fact they’re representing themselves. They’ve likely worked in various roles previously, and know how to approach a project swiftly and intelligently with little hand-holding.

Why choose a YunoJuno Creative Freelancer?
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Each of our creative experts have been manually vetted by our dedicated onboarding team to ensure they have the right skills and experience to be considered an elite Freelancer.

They have their own profile that outlines their skills and experience, giving you the opportunity to review this to ensure they have the right background for your project.

What type of Creative Freelancer do I need?
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We cover a range of specialised creative roles including:

  • Art Director
  • Copywriter
  • Creative Strategist
  • Associate Creative Director
  • Creative Director

Each of our creative freelancers have a profile page that outlines their skills and experience .So you can review this information to ensure you are hiring the right freelancer, with the right background for your project.

Alternatively, you can engage directly with our Talent Team. Not only can they help you create your brief, to detail exactly what you’re looking for, they can also help with shortlisting candidates, to ensure you find the right freelancer to get the job done.

Where can I download the full 2019/20 Rates Report?
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We believe this information should be available and transparent to both freelancers and companies alike. That's why this report is completely free to download. No required email before downloading. No catch.

Download the full report here.

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