Rates and Project Lengths for Creative Freelancers

The most comprehensive study on freelancer day rates and project lengths in the UK creative industry, by the country's leading marketplace of premium talent.

Knowledge is power - for freelancer and hirer.

YunoJuno is committed to providing a new level of transparency to both freelancers and companies alike. The following data is from our 2019/20 Freelancer Rates Report - a study based on over 25,000 bookings on the YunoJuno platform in 2019.

Freelance Rates Creative

Data for rates in the creative category

The most common rate range was £300-400 per day for those working in the creative discipline; with the average earning of £375 per day being similar to the most common day rates, indicating that there were more recognised pay levels for freelancers operating within this sector.

I prefer longer contracts, ideally briefs that allow me to be involved from start to finish, so I can see it through to the end. Shorter contracts can sometimes leave me feeling unfulfilled, not knowing what happened to the ideas I gave so much of myself to.
Arpita Banerjee - Senior Integrated Copywriter
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Data for project lengths in the creative category

The average project length within creative in 2019 was 17 working days, a shorter amount compared to the other sectors perhaps due to the tangible. Deliverables required within the field. However, the top 10% of project lengths within the discipline was more than double the average, at 41 working days per project.

Freelance Rates Creative

Why 12,000+ world’s most innovative companies trust YunoJuno

YunoJuno offers WONGDOODY access to a lot of great freelancers, supporting us with an account manager and talent manager.



Emma Dawson, Lead Talent Acquisition, EMEA
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YunoJuno offers WONGDOODY access to a lot of great freelancers, supporting us with an account manager and talent manager.



Emma Dawson, Lead Talent Acquisition, EMEA

YunoJuno has reduced the time and admin spent on completing IR35 compliance for all of our freelancers. It's revolutionised how quickly we can hire someone, in a fully compliant way.

Emma Hughes, Senior Creative Producer

YunoJuno is a great platform for finding the best freelancers and really happy with the support of the team there. Super easy to use and it takes care of all our freelancing requirements. All-in-all, it's been a great solution for me and for our Creative Studio at OVO Energy. Happy to recommend YunoJuno to all of my contacts.

Natasha Montgomery, Creative Resource Manager

It's helpful to have the contracts/ briefs and bookings all in one place.The team from YJ are really helpful and make the process smooth.

Tessa Schimetat, Senior Production Manager

The recruitment portal on YunoJuno is really clear and easy to use. It's super helpful to have the list of candidates and all our invoices in one place and to be paid on time. The team is helpful, knowledgeable and on hand to help with any questions we have. Would be great if more of our clients used YunoJuno to manage their freelancers.

Daniel Levy

YunoJuno IR35 process is a seamless experience and takes a lot of the stress away. YunoJuno really helps from an agility and productivity perspective, quickly answering the business needs and helping to create a much more diverse and output focused team. The quick payment of freelancers at YJ is a game changer. We've managed to reduce time to hire from a week to a couple of hours.

Senior Project Manager

I really enjoy working with YunoJuno. The platform is user friendly, intuitive and the Account Management team has been responsive and on hand to help throughout the entire process.Working with YunoJuno, I have been able to onboard, hire and manage my freelancers seamlessly and with speed.

EMEA Marketing Director, Creator, Emerging, Social

I have to say a huge thanks to your team — YunoJuno has saved us on many occasions now.

Christine Richter, Creative Operations Manager

We haven’t used a recruiter in ages, working closely with the YunoJuno Talent team we moved to sourcing 100% via the YJ Marketplace.

Marie Brittain, Resource Manager

YunoJuno have been brilliant in identifying remote working freelancers who always deliver. From first introductions and telephone calls, to brief discussions and final delivery, the key has been good, clear and honest communication.

Nick Astor, Content Strategy & Execution Lead

Frequently asked questions

When should I hire a creative expert?

There are several reasons why now might be the time to hire a freelance creative. This includes:

Time — Hiring a specialist creative will free up your time to focus on other areas of your business, whilst they’re focused on your project. Whether that’s a Creative Director working to get a campaign out quickly, or a copywriter delivering new content, creative freelancers are experts within their field, so have the ability to deliver quickly.

Skills/knowledge — For freelancers, building and nurturing relationships is important and turning in high-quality work is integral. As they run their own business, it is important they are at the top of their game, as they rely on repeat business, as well as word of mouth.

Ideas — As creatives have worked with various companies and have a wealth of experience, they can help bring fresh ideas to  your business and help you visualise them in the right way.

Reliability — Creative Freelancers usually require a low level of supervision due to the fact they’re representing themselves. They’ve likely worked in various roles previously, and know how to approach a project swiftly and intelligently with little hand-holding.

Why choose a YunoJuno Creative Freelancer?

Each of our creative experts have been manually vetted by our dedicated onboarding team to ensure they have the right skills and experience to be considered an elite Freelancer.

They have their own profile that outlines their skills and experience, giving you the opportunity to review this to ensure they have the right background for your project.

What type of Creative Freelancer do I need?

We cover a range of specialised creative roles including:

  • Art Director
  • Copywriter
  • Creative Strategist
  • Associate Creative Director
  • Creative Director

Each of our creative freelancers have a profile page that outlines their skills and experience .So you can review this information to ensure you are hiring the right freelancer, with the right background for your project.

Alternatively, you can engage directly with our Talent Team. Not only can they help you create your brief, to detail exactly what you’re looking for, they can also help with shortlisting candidates, to ensure you find the right freelancer to get the job done.

Where can I download the full 2019/20 Rates Report?

We believe this information should be available and transparent to both freelancers and companies alike. That's why this report is completely free to download. No required email before downloading. No catch.

Download the full report here.

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