Rates and Project Lengths for Creative Freelancers

The most comprehensive study on freelancer day rates and project lengths in the UK creative industry, by the country's leading marketplace of premium talent.

Knowledge is power - for freelancer and hirer.

YunoJuno is committed to providing a new level of transparency to both freelancers and companies alike. The following data is from our 2019/20 Freelancer Rates Report - a study based on over 25,000 bookings on the YunoJuno platform in 2019.

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Data for rates in the creative category

The most common rate range was £300-400 per day for those working in the creative discipline; with the average earning of £375 per day being similar to the most common day rates, indicating that there were more recognised pay levels for freelancers operating within this sector.

I stick to this rate regardless of any crisis that may come. I don’t think it does any good to me to cheapen my service (I’m not going to get more work by being cheaper). I do believe it will hurt the freelance community in the long run if we all do that.

Jaime Nunez-Lopez - Art Director & Creative Director
Book Jamie

Data for project lengths in the creative category

The average project length within creative in 2019 was 17 working days, a shorter amount compared to the other sectors perhaps due to the tangible. Deliverables required within the field. However, the top 10% of project lengths within the discipline was more than double the average, at 41 working days per project.

I prefer longer contracts, ideally briefs that allow me to be involved from start to finish, so I can see it through to the end. Shorter contracts can sometimes leave me feeling unfulfilled, not knowing what happened to the ideas I gave so much of myself to.

Arpita Banerjee - Senior Integrated Copywriter
Book Arpita
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Frequently asked questions

Why choose a YunoJuno Creative Freelancer?

Each of our creative experts have been manually vetted by our dedicated onboarding team to ensure they have the right skills and experience to be considered an elite Freelancer.

They have their own profile that outlines their skills and experience, giving you the opportunity to review this to ensure they have the right background for your project.

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