We recently interviewed Jules Doyle Freelance Creative Director, to find out why she chose freelancing and more about being a Creative Director.
What is a Creative Director, and what do you do?
A Creative Director is the person leading the direction strategically, tonally and visually of the creative output for the agency and it's clients.
As a Creative Director I have created hundreds of successful campaigns. I have led clients through exciting re-brands and have been part of management teams. I think strategically and produce creative that understands life today. I have shot with the best directors and photographers in the world.
How did you become a Creative Director?
From the age of 16 when I had my first work experience I have worked in creative departments all over London. I worked hard and climbed the ladder.
During my years in the industry, I have worked on an extremely varied client list in a wide variety of sectors, ranging from automotive and charity to banking and retail. I won’t list them all but clients have included: Renault, Toyota, Cancer Research, British Airways, Nat West, Tesco, Aptamil, BaByliss, Dove, Barclaycard, Nike, Mini, Adidas, Lloyds Bank, RSPB and many more.
“I have worked with Jules on and off for many years and she never fails to deliver. She gets straight on it and questions, challenges and pushes the brief to make sure it is the best if can be. Her work is always loved by the client, she is very passionate about producing good creative, every detail is thought of, no stone left unturned. Jules is a true gem in the advertising world.”
How long have you been freelancing?
Too long! Since 2002.
Why did you decide to go freelance?
I got made redundant as soon as I became pregnant! It wasn't a conscious decision.
What's the best thing about choosing to be an independent professional in your field?
It's brilliant you get to work on all different kinds of brands and media. You become a very skilled creative.
Has there been any negatives of your choice?
If you work in two different companies in one week. You get so confused about where the loos are!
What's one thing no one ever told you about freelancing you wished you'd known at the beginning?
Try not to worry when you're not working.
How has YunoJuno helped you as a freelancer?
It can be lonely being a freelancer and YJ has brought the whole community together.
"Jules has the brilliant ability to generate ideas at speed whilst keeping a cool head. I've worked with Jules on briefs across all areas of art direction - creative, photo shoots, picture editing, campaign creative amongst others - and she instinctively understands where the client needs to get to and delivers brilliant work. I would recommend her without hesitation."
Can you talk about a project you're proud to have worked on?
I'm incredibly proud of the art auction I created with my Instagram following at the beginning of lockdown.
Using my social media skills, I raised over £5,000 for COVID charities and meals for the NHS. It was a massively successful social campaign, the press were hugely supportive with a homepage takeover on LivingEtc Magazine, to name just one of the fifteen publications that featured my art auction. Artists as prestigious as Julie Cockburn donated pieces.
I now have a 5k following and Patricia Arquette is now a friend! I worked 17 hours a day from my lounge and enjoyed every minute!
What advice would you give to someone who wanted to become a Digital Strategist?
Create work that you love on brands you believe in and never give up!
If a client was reading this, why should they hire you?
I'm an inspirational leader with an eye for a great idea.
Jules is a Creative Director, Solo Creative and Content Creator. Having been involved in work that has won over 40 creative awards, Jules can write and art direct, helping brands, large and small, to create campaigns that produce world class content and storytelling.