By hiring a freelance creative director, you not only take advantage of their expertise in their chosen field, you benefit from a rich history of previous clients, industries and teams. This history becomes priceless in telling your brand's story. Another key benefit of working with a freelancer means you’re not limited to office hours. If you have a last-minute deadline, you can often find a creative director willing to work evenings and weekends to help you get the job done.
Creative directors are the creative lead working with designers, marketeers and sales teams to deliver on the strategic vision for clients. Planning advertising, they oversee the creative process, giving guidance to teams to help attract new customers. This includes, but isn’t limited to:
There are several reasons why now might be the time to hire a creative director. This includes:
Time — Not only will you have someone with the skills and experience to help lead your project, they can help manage the team responsible for delivery. They help put focus on creativity that runs throughout the business, to ensure you deliver quickly and on time. This leaves you time to focus on other areas of the business.
Skills/knowledge — Through years of experience managing creative teams, creative directors can help refine and develop your vision. Understanding the bigger picture, they can help push a project from ideation through to completion. Using an analytical and creative approach, they can use their skills and experience to help evolve your brand and develop campaigns. Not only that, they help with consistency and ensuring the message delivered meets the need of the campaign.
Ideas —By bringing in someone new, with experience, can help bring a new perspective to your business and campaign. A creative director has the ability to to prove what will work and won't work, meaning the client can understand why an action was chosen and why it was successful.
Results driven — As freelancers build their portfolio from reputation and word of mouth, it is important that they build and nurture their relationships. Due to this, they’re motivated to provide and deliver the highest quality of work.
Each of our creative directors have been manually vetted by our dedicated onboarding team to ensure they have the right skills and experience to be considered an elite Freelancer. They have their own profile that outlines their skills and experience, giving you the opportunity to review this to ensure they have the right background for your project.
Freelance creative directors have a wide variety of skills. The most common attributes include:
Our contracted rates for creative directors in 2019 ranged between £245 and £550, with the average day rate being £350.