By hiring a freelance creative director, you not only take advantage of their expertise, but you also benefit from their rich history of previous clients and industries. They’ll be able to bring a creative flair and outside perspective, which you may not have considered.
And working with freelancers means your business benefits from the flexibility they typically bring to projects as well as their ability to meet tight deadlines.
Creative directors act as the lead on creative projects, working with designers, marketers and clients to deliver the strategic vision. They’re typically super-organised, great at planning and are happy to offer guidance for all things creative. If you’re unsure your project needs a creative director, or you’d like to recognise more of their skills, the types of requests many of our networks get includes:
Our contracted rates for creative directors in 2019 ranged between £245 and £550, with the average day rate being £350.
A freelance creative director is responsible for overseeing the creation of visual communications and marketing materials. They work with clients to understand their needs and objectives, and then develop concepts that meet those goals.
In addition to generating original ideas, they also provide guidance and feedback to freelance graphic designers who are executing the project. Because they are often involved in multiple projects at once, they must be able to juggle competing deadlines and demands. But the most successful freelance creative directors are those who have a passion for their work and an innate sense of what looks good.
With these qualities, they are able to create truly stunning visuals that capture the attention of their audience and leave a lasting impression.
The role of a freelance creative director is to lead and oversee the creative vision for a project or campaign, working with a team of creatives to ensure that the end result meets the client's expectations. There are many benefits to working with a freelance creative director, including the ability to tap into a wealth of experience and creativity, along with advice from someone who’s “been there, done that” before.
In addition, freelancers are often able to offer competitive rates, making them an attractive option for businesses on a tight budget. If you're looking for someone to help guide your next big project, consider working with a freelance creative director.
A professional freelance creative director can bring a wealth of experience and knowledge to your next project.
As the head of a creative team, they will be responsible for managing the overall vision and direction of the project. This includes developing concepts, overseeing the production process, and ensuring that the final product meets the client's objectives.
Further to their creative expertise, a freelance creative director also has experience in business and project management. This means that they can help to ensure that your project stays on track and is delivered on time and within budget.
If you're considering hiring a freelance creative director, there are a few key questions you should ask before making your decision.
First, ask for examples of previous work. A good creative director will be able to provide a portfolio of past projects that showcases their range and style. Next, inquire about their process for developing creative concepts. A skilled creative director will be able to walk you through their process from start to finish, so you can get an idea of how they work.
Finally, ask about their availability. They should be able to give you a realistic timeline for completing your project, so you can make sure that their schedule aligns with your needs.
When it comes to freelance creative directors, there isn’t a clear-cut answer to the question of how much they charge.
Several factors, including the director's experience, the scope of the project, and the client's budget, can all affect the final fee.
For more information about creative director rates, we create an annual rates report that you can download for free here. Of course, the actual fee may be higher or lower depending on the specific circumstances. But in most cases, these rates are a good starting point for negotiations.