10 benefits of hiring a freelance creative strategist
Creativity is the primary source of innovation and differentiating factor that leads to success. It is a way of thinking, acting and solving problems in new ways. Creativity can be applied to all parts of your business as it’s not just about coming up with ideas but also about solving problems using innovative solutions.
Creative strategists work on an analytical level above copywriters, art directors, and content creators. They keep an eye on the big picture, evaluate brand performance, and provide insights on how to give it the kick it needs by creating something new or developing new concepts.
Here are some benefits of hiring a creative strategist.
Define set goals and priorities
Creative strategists help define goals and priorities. They have a deep understanding of the business culture and vision. They also have a broad range of skills, from problem-solving to strategic thinking. In addition to setting goals for the creative team, creative strategists can help define what goals should be in the first place.
Brings creativity to the team
Creative strategists add creativity to your team by bringing fresh perspectives and ideas. They can see opportunities that others may not know because they think differently from everyone on your team (even if they are part of your internal agency). Creatives also bring new ideas into meetings that might otherwise get overlooked if they were discussed by someone who isn’t as passionate about them as creatives are about everything they do.
More efficient and effective marketing
Creative strategists can create marketing plans that are more efficient and effective than what most people would come up with on their own. They have experience doing this kind of thing repeatedly, so they know what works and what doesn’t work in print ads and web copy. They also know how to narrow down your target audience to avoid wasting time or money trying to reach people who aren’t interested in what you have to say.
Finds new solutions to existing problems
A creative strategist finds new solutions to existing problems. It's not just about coming up with something new but finding a solution that meets the customer's needs. The strategist can look at a problem from every angle, identify its root cause, and brainstorm different answers. They must be able to think outside the box and come up with alternative ways to solve a problem. This process is called lateral thinking and is essential for any creative strategist who wants to succeed in their field.
| Old rule (2021 Independent Contractor Rule) | New Rule (Effective March 11, 2024) | |
|---|---|---|
| Basis of classification | Relied on a simpler, more straightforward approach that may not fully capture the complexity of modern work relationships. | Restores a multifactor "economic reality" test that considers a wider range of factors to determine employment status. |
| Legal consistency | Criticised for deviating from established legal precedent and potentially leading to more misclassifications. | Aims to align closely with longstanding legal precedent, offering more clarity and consistency in classification decisions. |
| Impact on workers | Concerns were raised that it might make it easier to classify workers as independent contractors, potentially denying them employment benefits. | Seeks to reduce the risk of misclassification, ensuring workers who should be classified as employees receive the benefits and protections that they're entitled to receive. |
| Guidance for employers | Provide a simpler framework for employers to classify workers, which could lead to broader interpretations and confusion. | Offers detailed guidance through the economic reality test, aiming to provide a clearer path for proper classification and reduce misclassifications. |
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Impartiality
Creative strategists are impartial regarding their clients' products or services. They have no financial stake in what they're working on and will provide an objective view of whether their client's product is good enough or needs improvement before it goes out into the marketplace. They are also impartial regarding any other aspect of their client's business model, including pricing, distribution channels or marketing strategies.
Asks “why” and analyses various perspectives
A great strategist can ask why and then answer that question with a thorough analysis from various perspectives. A creative strategist will always look at your situation from multiple angles: consumer behaviour, market trends and technologies. When you are looking for a creative strategist to help you improve your business’s marketing strategy, there are several things that you should keep in mind. A good strategist will be able to help you identify the best ways to reach your target audience and how to increase conversions using the latest technologies.
Introduces you to the latest trends and technologies
If you want to stay ahead of your competition, you must keep yourself updated on all the latest trends in the industry. Even if you feel like your business is doing well right now, there will always be something new coming up in a few months or years that could potentially change everything for better or worse. This is where a good strategist comes into play — they can introduce you to all these new technologies and trends to help improve your brand image and increase sales volume.
Increases the productivity of the team
While your team members can do their research, staying focused on one project for long periods is often challenging. This is where a creative strategist comes in handy. They can help your team focus on their job by providing relevant information about your business and its competitors. This way, they'll be able to work more efficiently and stay motivated throughout the day.
Create successful marketing campaigns
Creative strategists help you build successful marketing campaigns by helping you identify your target audience and communicate with them in a way that makes sense. They also help you create content based on the needs of your audience and how they want to be expressed. They can help you determine what works best for your business to improve your sales and marketing efforts.
Build personas and find the right audience
A creative strategist will create personas by learning more about your customers’ demographics, motivations, behaviours and goals so that they can help you find the right audience for your products or services. This way, you can focus on reaching out to people who will be interested in what you offer instead of wasting time trying to reach out to people who are not interested in what you offer. A creative strategist will also help you find the best way to reach out to these people so that they are more likely to respond positively to your efforts and become customers themselves.
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