Hiring an in-house SEO expert can be expensive. It's also risky: if they don't do a good job, your website could lose traffic and revenue. That's why it's important for companies to consider hiring an experienced, freelance SEO consultant when they need help with their SEO strategy.
It’s important to work with someone who knows the ins and outs of Google's ever-changing algorithms. Many people think that all they need to do is set up a web page with some keywords and then wait for the visitors to come rolling in. But if your site has been around for a while and hasn't seen much traffic, then it’s not being properly indexed by search engines like Google. That's where an experienced SEO consultant comes in.
An SEO consultant is a professional who helps businesses optimise content for search engines so that their client’s site ranks higher in search results. SEO consultants can help you with everything from creating your website to writing blog posts and optimising existing content with keywords that users are searching for. They'll also show you how to make sure your website is easy for search engines to crawl through and understand.
The average day rate for an SEO consultant depends on the skill level of the consultant, their experience within the industry, and the type of project they are working on.
The average day rate for an SEO consultant ranges anywhere from £200-600 depending on the project, but this is just a general range. For more information about rates, we create an annual rates report that you can download for free here.
SEO stands for ‘search engine optimisation’—the process of making sure your website appears in search results. It's all about getting your site seen by as many people as possible and ensuring that you're the first result when someone searches for a query relevant to what you offer.
A website can be optimised in a number of ways, but there are two main areas of focus: keyword research and backlinks. Keyword research involves researching what terms people are looking for when they want to find your service, then adding these to content on your site. Backlinks are links from other websites that connect back to yours—the more backlinks you have pointing at your site, the higher it'll rank in Google's search results.
When you're ready to take your business to the next level, a freelance SEO consultant can help you get there. A freelance SEO consultant identifies and addresses issues that are holding your site back from successfully ranking on Google.
Freelance consultants are experienced professionals who can help you create a digital strategy and execute it on your behalf—without needing to hire a full-timer.
Digital content writers and copywriters produce copy for websites, including SEO content. A good copywriter can help you get your business in front of the right people, but they don't have the expertise to audit your content and work with Google's algorithms to improve your rankings.
An SEO consultant has the knowledge and experience to develop a strategy that will help you get found by potential customers on Google. They'll work with you to create content that readers want to share and link back to, build backlinks from other sites, and optimise your website for page-one results.
If you're considering hiring a freelance SEO consultant, there are a few things you should look out for. Make sure they have a solid understanding of the concepts underpinning SEO and how it works. A good SEO consultant will be able to explain these concepts in detail, as well as provide examples of how they apply in practice.
You should also look for a consultant who is well-versed in the latest trends in your industry. For example, if your company is a tech firm, look for someone who understands how Google algorithms are changing and how these affect your industry.
Ask for a portfolio so you can see examples of their work. This will help give you an idea of what they've achieved for previous clients, and what kind of results you can expect from them.