Hiring a freelance copywriter means your business will benefit from a wealth of experience across industries and global brands, applied to your own content. Whether you need blogs, editorial pieces, whitepapers or internal content created, a copywriter will apply their solid English and grammar skills to help shape your tone of voice.
Copywriters not only give you flexibility, but they can also improve your conversion rates, help drive new business and give your business an edge over your competition.
Freelance copywriters can turn their hand to anything content-related, covering mediums such as print, web, radio and TV. They’re able to create compelling content that helps draw a reader in, conveying a specific message on whatever platform you need. Copywriters create content that helps users engage with your business's products or services. They also bring other skills such as:
Copywriters are an asset to any business. They help companies write persuasive and engaging content to drive traffic and convert leads into customers. Good copywriters know how to appeal to the emotions of their readers, which is why they are so effective in digital marketing.
In addition, copywriters can also help businesses with branding and creating a positive image. If you want your website or marketing materials to be more effective, it's worth considering working with a professional freelance copywriter.
Freelance copywriters can help you produce quality content for your website, blog, and other marketing collateral. But how do you go about finding the right one for your business? Here are a few tips to get you started.
When speaking to potential freelance copywriters, begin by reading their bios on the YunoJuno freelancer marketplace and request samples of their work. Make sure they have experience writing about topics relevant to your business.
Ask prospective writers to provide case studies or examples of projects they've worked on in the past that achieved specific goals (e.g., increased web traffic, generated leads, etc.); this makes sure their experience is aligned with your project and copy plans.
The best copywriters can empathise with their audience and understand what will resonate with them. They also know how to craft a clear, concise, and compelling message.
This means that a copywriter who will be suitable for your business and your project needs to understand your goals and your industry. Look for copywriters who work within your marketplace – whether B2B or B2C and consider their background and experience in relation to your requirements.
There are different types of copywriters, but some of the core areas copywriters cover are corporate, creative, and SEO. Each one has a diverse skill set best suited to a specific type of project.
Corporate copywriters can write clearly and concisely while still sounding professional. They are typically used for writing website content, brochures, and other marketing materials.
Creative copywriters are used for more innovative projects such as ad campaigns, product descriptions, or social media posts. They have a flair for using language to evoke an emotional response from the reader.
SEO copywriters focus on optimising content for search engines to rank higher in search results. They use keyword research and backlinking techniques to improve a website's ranking.
The cost of your project will depend on the specifics of your brief. We produce a rates report annually, compiled from data about thousands of freelancers and thousands of projects that have run through YunoJuno over the previous year.
For more information about copywriter rates, we create an annual rates report that you can download for free here.