A content strategist will help map out a content plan that helps deliver the right content to your existing audience and help target potential customers. Not only will they help strengthen your strategy, they help define you marketing objecting, competitive advantage and your brand voice. They help ensure your content works together and is consistent. Not only will it help strengthen your brand, they can help drive ROI. With being freelance, they not only have experience working across a variety of projects and industries, they are willing to work evenings and weekends to help hit tight deadlines.
Content strategists plan, write and edit content based on a businesses objectives to meet an end users need. They ensure it is clear, compelling and promoted across various marketing channels, helping guide users through the sales funnel to increase revenue and profitability. Some of their responsibilities include, but are not limited to:
There are several reasons why now might be the time to hire a content strategist. This includes:
Time — Hiring a content strategist will free up your time to focus on other areas of your business, whilst they’re focused on getting your content right. They have the experience to establish a strategy and with being freelance, have more flexibility to work evenings and weekends.
Skills/knowledge — They work closely with you to understand your business and your goals, to help you achieve those. They have the experience from working with various clients across multiple industries to understand what works well., so have the experience needed to help grow your business.
Ideas —By bringing in someone new, with experience, can help bring a new perspective to your business and your advertising campaigns.
Results driven — Hiring a content strategist can help increase your ROI by implementing the highly converting content. As freelancers build their portfolio from reputation and word of mouth, it is important that they build and nurture their relationships. Due to this, they’re motivated to provide and deliver the highest quality of work.
Each of our content strategist have been manually vetted by our dedicated onboarding team to ensure they have the right skills and experience to be considered an elite Freelancer. They have their own profile that outlines their skills and experience, giving you the opportunity to review this to ensure they have the right background for your project.
Freelance content strategists have a wide variety of skills. The most common attributes include:
Our contracted rates for content strategists in 2020 ranged between £220 and £380, with the average day rate being £380.