The biddable media landscape is constantly evolving, and you need someone who understands how it works and can help you to navigate it effectively. An experienced biddable media manager will be able to provide you with the information that you need in order to make the right decisions when it comes to bidding on your campaigns. They will also be able to give advice on what types of digital campaigns might work best for your business.
Biddable managers help advertisers measure campaign success by analysing the cost-per-click or cost-per-view of each campaign, as well as its overall reach and retention rates. They also look at how specific strategies have performed during different periods of time in order to inform future decisions about which types of ads should be used and when.
The average day rate for a biddable manager varies massively based on experience, education and location. As a rough scale, expect to pay between £250-600 per day for an experienced biddable manager. For more information about rates, we create an annual rates report that you can download for free here.
A biddable manager is a person who manages the bidding process for advertising requests. The biddable media manager works with clients and agencies to create, approve, and execute media ad plans. They also work with internal teams to track ad performance and make sure that all campaigns are meeting their goals.
There are many skills required to be an effective biddable media manager. You'll need to have a strong eye for analytics, as well as knowledge about the digital advertising ecosystem. You should also be comfortable working in a fast-paced environment, where there are often tight deadlines and lots of ads to manage.
If you're looking for extra support on your digital advertising campaigns, it's probably time to hire a freelancer who specialises in your niche. They’ll set up and run your digital marketing campaigns, as well as optimise their ad spend and track performance for the best results.
Digital marketing managers and biddable managers are both responsible for the management of a company's digital advertising campaigns. There’s some overlap, but their roles are fundamentally different.
Biddable managers are responsible for creating and executing bidding strategies for digital ads. They work with advertisers to help them understand how they can target their market more effectively with the right audience in mind. They also help advertisers understand how they can get the most out of their budget by spending it on ads that convert into sales or leads.
If you're looking to hire a freelance biddable manager, there are several benefits. You can save money on hiring a full-time employee, and have more flexibility in terms of hiring someone who can work remotely or on-site. You'll also get the best of both worlds—an experienced professional who knows how to work with your team and a fresh set of eyes that will be able to bring new ideas to the table.
They'll know how to use data to make sure that your ads are getting shown where they should be while also spending less money on each click than you would if you were managing the process yourself.
Biddable managers should be able to confidently manage and optimise digital advertising campaigns, including Google AdWords and PPC. They need to be comfortable working with data, because a lot of their work involves analysing data, identifying problems, and making recommendations based on those problems.
They also need to be good at communicating with clients—they'll be responsible for explaining to clients why they recommended changing aspects of their ads, or why they should try out new features in their existing ads. They need to be able to translate technical language into understandable terms for clients who may not have as much experience with marketing as they do.