Freelance art directors can help bring your strategy to life. They translate creative briefs into tangible concepts and help with brand creation, including logo, colour schemes, messaging, advertising campaigns and can give direction on video campaigns. Through their experience freelancing, they have a breadth of creative knowledge as a natural result of working with multiple clients across various industries.
An art director helps set the artistic tone of a project using visuals to bring concepts to life. These visuals can help create a brand or help come up with designs for new advertising campaigns. Some of their responsibilities include:
There are several reasons why now might be the time to hire a freelance art director.. This includes:
Time — Hiring an art director will give you more time to focus on other things, as refining visuals and branding requires a significant investment of your time as well as a specialist eye. Art directors have a good understanding of what works well, so can quickly make adjustments quickly.
Skills/knowledge — Through their experience, art directors effortlessly convey the meaning of a particular message. This is especially important if you want a complete overhaul, and you need help from someone with end to end experience of design and creativity.
Ideas —For whatever reason, the lightbulb moments have dried up, and you need an injection of creativity from someone with a fresh perspective. Art directors have a wealth of experience that they can apply to your business.
Reliability — Imagine spending hours on a design and rushing it to the printers, only to discover that you used the wrong dimensions. Save yourself the hassle in the long run and hire a professional.
Each of our art directors have been manually vetted by our dedicated onboarding team to ensure they have the right skills and experience to be considered an elite Freelancer. They have their own profile that outlines their skills and experience, giving you the opportunity to review this to ensure they have the right background for your project.
Art Directors have a wide variety of skills. The most common attributes include:
Our contracted rates for art directors in 2019 ranged between £280 and £550, with the average day rate being £350.