Landing page design
Landing page design is the art and science of creating focused web pages designed to convert visitors into leads or customers. A well-designed landing page is crucial for any online marketing campaign, guiding users towards a specific action, whether it's signing up for a newsletter, downloading a resource, or making a purchase. It's distinct from other web pages as it minimises distractions and focuses on a single, clear call to action.
What to look for in a freelance landing page designer
When searching for a freelance landing page designer, look for a portfolio showcasing a strong understanding of conversion-centred design. They should demonstrate expertise in user experience (UX) principles, a keen eye for visual aesthetics, and a data-driven approach to design. Excellent communication skills are also essential for effective collaboration and understanding your specific needs.
Main expertise areas
Key areas of expertise to inquire about include:
- A/B testing and conversion rate optimisation (CRO)
- Responsive design for various devices (desktops, tablets, and mobiles)
- User interface (UI) design principles
- Knowledge of specific landing page platforms (e.g., Unbounce, Leadpages)
- Experience with various content management systems (CMS) like WordPress
- Understanding of search engine optimisation (SEO) best practices
Interview questions
Here are some questions to ask potential freelancers:
- Can you share examples of landing pages you've designed that achieved significant conversion rate improvements?
- What is your process for understanding target audience needs and incorporating them into the design?
- How do you stay up-to-date with the latest landing page design trends and best practices?
- What tools and software do you use for designing and testing landing pages?
- How do you approach A/B testing and optimising landing page performance?
- Can you describe your experience working with different CMS platforms?
Tips for shortlisting candidates
Review portfolios carefully, paying attention to the following:
- Clear and concise calls to action
- Visually appealing and engaging designs
- Mobile responsiveness
- Effective use of whitespace and visual hierarchy
- Demonstrable results (e.g., increased conversion rates)
Potential red flags
Be wary of freelancers who:
- Lack a strong portfolio of landing page designs
- Cannot articulate their design process clearly
- Are unfamiliar with A/B testing and CRO principles
- Overpromise unrealistic results
- Don't demonstrate a clear understanding of your target audience
Typical complementary skills
Landing page design often goes hand-in-hand with skills like:
- Copywriting
- SEO
- Email marketing
- Graphic design
- User research
Benefits of hiring a freelance landing page designer
A skilled freelance landing page designer can help you:
- Improve conversion rates and generate more leads
- Create targeted landing pages for specific marketing campaigns
- Enhance user experience and brand perception
- Gain valuable data and insights into user behaviour
- Optimise your marketing ROI
Real-world examples
Consider these examples of how landing page design is applied:
- An e-commerce business uses a landing page to promote a limited-time offer on a specific product, resulting in a significant increase in sales.
- A SaaS company creates a landing page to capture leads for a free trial of their software, building their email list and driving new customer acquisitions.
- A non-profit organisation designs a landing page for a fundraising campaign, making it easy for visitors to donate and support their cause.
By understanding the key aspects of landing page design and using these guidelines, you can effectively hire a freelancer who will create high-converting landing pages that drive results for your business.
