Success on social media depends on having a firm understanding of each platform's newsfeed algorithm. The best way to gain that understanding is by working with multiple clients across a variety of industries. This is why Freelance Social Media Managers are in such high demand as the very nature of being a Freelancer means that you gain that variety of experience. Working with a freelance social media marketing expert means that you’re not limited to office hours. So if you need to kick off a reactive social campaign on a Saturday, then a Freelancer will be on hand to make it happen.
A Freelance social media manager is responsible for managing, growing and reporting on the social presence of your company. This will usually involve executing one or more short term marketing plans with the help of Content Writers and Graphic Designers. Though, in many cases, an elite Freelancer will be skilled in both of those areas and can function independently. Some of their responsibilities include, but are not limited to:
There are several reasons why now might be the time to hire a social media freelancer. This includes:
Time — Setting up and monitoring social media campaigns requires a significant investment of your time. If you’re busy running your business, then you should consider bringing in some help.
Skills/knowledge — Most of us know how to post a picture of our dinner on Facebook. However, a social media professional will know the exact time of day for your lasagna to get the most shares. If you’re lucky, they may even be able to get Gordon Ramsey to re-share it.
Ideas —Success on social media is all about consistency, and if you’re posting regularly across multiple social platforms, then you may find yourself running short of ideas.
Reliability — Social media can be a bit of a juggling act and discovering that you’ve scheduled a post on the wrong day could spell disaster. A freelance social media expert can save you that headache.
Each of our social media experts have been manually vetted by our dedicated onboarding team to ensure they have the right skills and experience to be considered an elite Freelancer. They have their own profile that outlines their skills and experience, giving you the opportunity to review this to ensure they have the right background for your project.
Freelance social media manager have a wide variety of skills. The most common attributes include:
Here are some great questions to ask your Freelancer
Our contracted rates for social media managers in 2020 ranged between £230 and £370, with the average day rate being £240.