Interactive advertising
Capturing audience attention and driving engagement is crucial. Interactive advertising offers a powerful solution, moving beyond static displays to create dynamic, engaging experiences that resonate with consumers. This skill encompasses the creation and implementation of ads that encourage active participation, fostering deeper connections with your brand and ultimately driving conversions.
What to look for in interactive advertising freelancers
Finding the right interactive advertising freelancer requires careful consideration of their skills and experience. Look for individuals with a strong portfolio showcasing innovative and effective campaigns. They should possess a deep understanding of user experience (UX) principles and be proficient in relevant technologies such as HTML5, CSS3, and JavaScript. A solid grasp of analytics and performance measurement is also essential for optimising campaigns and demonstrating ROI.
Main expertise areas
Rich media ads
Expertise in creating visually appealing and engaging rich media ads, including expandable banners, video interstitials, and interactive elements within display ads.
Gamified advertising
Experience designing and developing gamified ad experiences that encourage user participation and interaction, leading to increased brand engagement and recall.
Interactive video ads
Proficiency in creating interactive video ads that allow viewers to engage with the content through clickable elements, quizzes, polls, and other interactive features.
Social media advertising (interactive elements)
Knowledge of leveraging interactive elements within social media advertising, such as polls, quizzes, augmented reality filters, and shoppable posts, to enhance user engagement and drive conversions.
Relevant interview questions
- Can you share examples of successful interactive advertising campaigns you've worked on?
- What are your preferred tools and technologies for creating interactive ads?
- How do you measure the success of an interactive advertising campaign?
- Describe your approach to designing user-friendly and engaging interactive ad experiences.
- How do you stay up-to-date with the latest trends and technologies in interactive advertising?
Tips for shortlisting candidates
- Review portfolios carefully, paying attention to the creativity, innovation, and effectiveness of the showcased campaigns.
- Look for candidates who demonstrate a clear understanding of your target audience and can articulate their strategic approach to interactive advertising.
- Check for relevant certifications and testimonials that validate their expertise.
Potential red flags
- Lack of a diverse portfolio showcasing different types of interactive ads.
- Inability to articulate a clear strategy for measuring campaign performance.
- Limited understanding of user experience principles and best practices.
- Unfamiliarity with relevant technologies and platforms.
Typical complementary skills
Interactive advertising often works best in conjunction with other digital marketing skills. Look for freelancers who also possess expertise in areas such as:
- Search engine optimisation (SEO)
- Social media marketing
- Content marketing
- Data analytics
- User experience (UX) design
Benefits of hiring an interactive advertising freelancer
Hiring an interactive advertising freelancer offers several advantages, including:
- Increased engagement: Interactive ads capture attention and encourage active participation, leading to higher engagement rates compared to traditional static ads.
- Improved brand recall: Memorable interactive experiences create a lasting impression on consumers, boosting brand recognition and recall.
- Enhanced data collection: Interactive ads provide valuable insights into user behaviour and preferences, allowing for more targeted and effective campaigns.
- Better conversion rates: By providing engaging and relevant experiences, interactive ads can drive higher click-through rates and conversions.
- Cost-effectiveness: Hiring a freelancer allows you to access specialised expertise without the overhead costs associated with hiring a full-time employee.
By leveraging the expertise of a skilled interactive advertising freelancer, you can elevate your digital marketing efforts, connect with your target audience on a deeper level, and achieve your business objectives.
Real-world examples
Here are a few examples of how interactive advertising is applied in real-world projects:
- A car manufacturer creates an interactive 360° view of their latest model within a banner ad, allowing users to explore the car's features and design.
- A travel agency develops a gamified ad where users can 'spin the globe' to win discounts on holiday packages, increasing engagement and lead generation.
- A fashion retailer uses interactive video ads to showcase their latest collection, allowing viewers to click on items within the video to purchase them directly.
