A Facebook marketing specialist is a professional who helps businesses maximise their presence and achieve their goals on the world's largest social media platform. They combine strategic thinking with technical expertise to drive engagement, leads, and sales through Facebook's ecosystem.
Essential expertise to consider
When evaluating Facebook specialists on YunoJuno, consider these essential skills:
- Advanced knowledge of Facebook Ads Manager and Business Manager
- Experience with Facebook Pixel implementation and tracking
- Understanding of Facebook's content policies and best practices
- Proficiency in audience targeting and segmentation
- Data analysis and performance reporting capabilities
- Creative copywriting and visual content optimisation
Key interview questions
Key questions to ask during interviews:
- What campaign objectives have you successfully achieved for previous clients?
- How do you approach audience research and targeting?
- Can you explain your testing methodology for ad creatives?
- How do you measure and report ROI?
- What strategies do you employ to reduce cost per acquisition?
How to shortlist candidates
When shortlisting candidates, look for:
- A portfolio of successful campaigns with measurable results
- Experience in your industry or similar sectors
- Understanding of current Facebook algorithm changes
- Proven track record of managing substantial ad budgets
- Knowledge of privacy regulations and data protection
Watch out for these red flags
Red flags to watch out for:
- Inability to explain previous campaign metrics
- Lack of knowledge about recent platform updates
- Over-reliance on automation without strategic insight
- Poor communication or reporting practices
- No experience with Facebook's Business Manager
How they can help your business
A skilled Facebook specialist can help you:
- Create and optimise targeted ad campaigns
- Build and engage your community
- Drive qualified traffic to your website
- Generate leads and conversions
- Improve your brand awareness
- Manage and scale your Facebook presence
- Track and analyse campaign performance
- Navigate algorithm changes and platform updates
Remember to assess their expertise in complementary areas such as Instagram marketing, as the platforms are closely integrated. The best Facebook specialists stay current with platform changes and can adapt strategies accordingly to maintain performance.
