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The Industry Knowledge

Insight across the YunoJuno community

At YunoJuno we believe that transparency always wins. And in support of our mission to create a safe and trusted platform for the freelance industry to thrive, we want to share what we know about rates. Enjoy! We'll continue to build on this and go into even more detail by discipline. If there's something that you'd like to see here, we'd love to hear your ideas.

Steve Cater - Comms Partner, YunoJuno
freelancer day rates 2017

The community average

The average day rate across all contracts in 2017 is £308. Keep in mind that this looks at all disciplines, all sub-disciplines, all levels of seniority and all contract lengths and all types of clients.

freelancer day rates 2017
Client Service Freelance Rates 2017

Client Service

Rates across Client Service include rates from Freelance Account Managers, Account Directors and Business Directors, with the average rate across the discipline being: £240.

The average rate for an Account Manager is £205 / day and for an Account Director it's £290.

Client Service Freelance Rates 2017
Creative freelance average rates

Creative

The average day rate for an Art Director in 2017 is £326, while the average rate for a Copywriter is £298. The average across the entirety of Creative is £310.

(Creative Directors take on average £412 a day.)

Creative freelance average rates
average design freelance day rates

Design

Our largest discipline on YunoJuno in terms of contract volume. The average rate of a designer (across all seniority levels and all sub-disciplines) in 2017 is £290.

Average day rates for digital and 3D designers are 10% higher than that of presentation and brand designers.

average design freelance day rates

Development

The average rate from all developer contracts this year is £350.

Back-end developers took an average £368 / day and the Front-end average is £329. Mobile developer rates do vary greatly, with the average being £412.

Film and Motion

The average rate across all Film and Motion contracts this year is £294.

Animators took an average £302 / day and Motion Graphics contracts average at £295. Videographer rates do vary greatly, with the average being £314.

Project Management

The average day rate for a Producer in 2017 is £294, while the average rate for a Project Manager is £367. The average across the entirety of the Project Management discipline is £310.

(Traffic Managers take on average £244 a day.)

Social

Rates across Social include rates from Freelance Community Managers, Social Media Managers and Social Analysts, with the average rate across the discipline being: £218.

The average rate for a Community Manager is £203 / day, for a Social Media Manager it's £219 and for an Analyst, it's £250.

Strategy

The average day rate for a Planner in 2017 is £428, while the average rate for a Brand Planner is £490. The average across the entirety of Strategy is £443.

("Content Strategists" take on average £420 a day.)

Studio

Rates across Studio include rates from Freelance Artworkers and Retouchers, with the average rate across the discipline being: £261.

The average rate for an Artworker is £257 / day and for a Retoucher it's £267.

UX

The average rate across all UX contracts this year is £365.

UX Designers took an average £371 / day and UX Researcher contracts average at £332. Service Designer contracts average at £392 / day.

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