A view of freelancer day rates for Planners and Strategists

All disciplines
We've been a curated community from day one. Nothing drives a client's money further, than hiring the most experienced and capable freelancer for a brief - not the cheapest!
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Shib MathewCEO and Cofounder, YunoJuno

The community average for Strategy

The average day rate across all "Strategy" roles in 2017 is £428.

Do keep in mind, the dataset includes day rates from all contracts within the discipline as a whole, no matter duration or type of business.

Strategy freelance average day rates 2017
Average Brand Strategists freelance day rates

Brand Strategists

Brand Strategists generally charge £400, £500 or £600 / day.

The overall average day rate for a Brand Strategist this year is £490.

Average Business Analysts freelance day rates

Business Analysts

The average day rate for a Business Analyst is £80 lower than that for an Brand Strategist. This is largely due to a higher volume of lower day rate contracts.

Contracted rates for BAs this year range from £300 to £550, with the majority of Business Analysts being booked at around £400 / day.

The average day rate for a Business Analyst this year is £410.

Average Content Strategist freelance day rates

Content Strategist

35% of all Content Strategists get booked at £400 / day, with most rates being between £350 and £425.

The average day rate for a Content Strategist is £406.

Average Planner freelance day rates


Planners largely charge either £400 or £500 / day.

They take on average £428 a day.

Let's talk about gender.

The uncomfortable truth is that a gender pay gap exists for Strategy. Looking across all roles within the Strategy discipline, women take a higher day rate across the board.

Men make an average £448 / day. The average day rate for women is £515.

Strategy freelance day rates by gender 2017

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