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The community average for Strategy
The average day rate across all "Strategy" roles in 2017 is £428.
Do keep in mind, the dataset includes day rates from all contracts within the discipline as a whole, no matter duration or type of business.
Brand Strategists generally charge £400, £500 or £600 / day.
The overall average day rate for a Brand Strategist this year is £490.
The average day rate for a Business Analyst is £80 lower than that for an Brand Strategist. This is largely due to a higher volume of lower day rate contracts.
Contracted rates for BAs this year range from £300 to £550, with the majority of Business Analysts being booked at around £400 / day.
The average day rate for a Business Analyst this year is £410.
35% of all Content Strategists get booked at £400 / day, with most rates being between £350 and £425.
The average day rate for a Content Strategist is £406.
Planners largely charge either £400 or £500 / day.
They take on average £428 a day.
Let's talk about gender.
The uncomfortable truth is that a gender pay gap exists for Strategy. Looking across all roles within the Strategy discipline, women take a higher day rate across the board.
Men make an average £448 / day. The average day rate for women is £515.
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