Design

A view of freelancer day rates across Design

All disciplines
We've been a curated community from day one. Nothing drives a client's money further, than hiring the most experienced and capable freelancer for a brief - not the cheapest!
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Shib MathewCEO and Cofounder, YunoJuno

The community average for Design

The average day rate across all "Design" roles in 2017 is £290.

This is slightly lower than the average across the entire community. Do keep in mind, the dataset includes day rates from all contracts within the discipline as a whole, no matter duration or type of business.

Design freelance average day rates 2017
Average 3D Designer freelance day rates

3D Designer

Contracted rates for 3D Designers this year range from £220 to £410, with the majority of 3D Designers being booked just over £300 / day.

Contracted rates for 3D Designers this year range from £220 to £410, with the majority of 3D Designers being booked just over £300 / day.

Average Branding Designer freelance day rates

Branding Designer

The average day rate for a Branding Designer is £27 lower than that for a 3D Designer. This is largely due to a higher volume of lower day rate contracts.

Contracted rates for Branding Designers this year range from £230 and £490, with the majority of Brand Designers being booked just under £300 / day.

The average day rate for a Branding Designer this year is £281.

Average Digital Designer freelance day rates

Digital Designer

Average rates for Digital Designers are very mixed, with most rates between £250 and £350 / day. There are a handful of contracts above £500 / day, but these are less than 5% of all bookings.

Digital Designers take on average £298 a day.

Average Graphic Designer freelance day rates

Graphic Designer

Contracted rates for Graphic Designers this year range from £170 to £500, with the majority of Graphic Designers being booked between £250 and £300 / day.

The average day rate for a Graphic Designer this year is £264.

Average Presentation Designer freelance day rates

Presentation Designer

Average rates for Presentation Designers lie between £250 and £300 / day. There are a handful of contracts above £350 / day, but these are less than 4% of all bookings.

Presentation Designers take on average £267 a day.

Average Storyboard Arist freelance day rates

Storyboard Artist

Average rates for Storyboard Artists are very mixed, with a spike in contracts around £200 / day but also a large proportion being between £250 and £400 / day. There are also a handful of contracts between £450 and £600 / day.

Storyboard Artists take on average £302 a day.

Average Visualiser Designer freelance day rates

Visualiser Designer

Contracted rates for Visualisers this year range from £175 to £600, with the majority of Visualisers being booked at around £300 / day.

The average rate for a Visualiser is £294 / day.

Let's talk about gender.

The uncomfortable truth is that the gender pay gap exists for designers. Looking across all roles within the Design discipline, men make an average £299 / day whilst women make £269 / day. There is one role that provides an exception: 3D Designers, in which women make an extra £33 / day.

In all other roles, men take a higher day rate.

Design freelance day rates by gender 2017

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