The Industry Knowledge.

At YunoJuno, our belief in transparency also extends to how we highlight industry information to enhance the freelancer experience. Here's what we know about rates and how projects are distributed amongst genders.


We've been a curated community from day one. Nothing drives a client's money further, than hiring the most experienced and capable freelancer for a brief - not the cheapest!
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Shib MathewCEO and Cofounder, YunoJuno
Client freelance average day rates 2017

Client Service

Rates across Client Service include rates from Freelance Account Managers, Account Directors and Business Directors, with the average rate across the discipline being: £240.

The average rate for an Account Manager is £205 / day and for an Account Director it's £290.

More about Client Service rates
Creative freelance average day rates 2017

Creative

The average day rate for an Art Director in 2017 is £326, while the average rate for a Copywriter is £298. The average across the entirety of Creative is £310.

(Creative Directors take on average £412 a day.)

More about Creative rates
Design freelance average day rates 2017

Design

Our largest discipline on YunoJuno in terms of contract volume. The average rate of a designer (across all seniority levels and all sub-disciplines) in 2017 is £290.

Average day rates for digital and 3D designers are 10% higher than that of presentation and brand designers.

More about Design rates
Development freelance average day rates 2017

Development

The average rate from all developer contracts this year is £350.

Back-end developers took an average £368 / day and the Front-end average is £329. Mobile developer rates do vary greatly, with the average being £412.

More about Development rates
Film and Motion freelance average day rates 2017

Film and Motion

The average rate across all Film and Motion contracts this year is £294.

Animators took an average £302 / day and Motion Graphics contracts average at £295. Videographer rates do vary greatly, with the average being £314.

More about Film and Motion rates
Project Management freelance average day rates 2017

Project Management

The average day rate for a Producer in 2017 is £294, while the average rate for a Project Manager is £367. The average across the entirety of the Project Management discipline is £310.

(Traffic Managers take on average £244 a day.)

More about Project Management rates
Social freelance average day rates 2017

Social

Rates across Social include rates from Freelance Community Managers, Social Media Managers and Social Analysts, with the average rate across the discipline being: £218.

The average rate for a Community Manager is £203 / day, for a Social Media Manager it's £219 and for an Analyst, it's £250.

More about Social rates
Strategy freelance average day rates 2017

Strategy

The average day rate for a Planner in 2017 is £428, while the average rate for a Brand Planner is £490. The average across the entirety of Strategy is £443.

("Content Strategists" take on average £420 a day.)

More about Strategy rates
Studio freelance average day rates 2017

Studio

Rates across Studio include rates from Freelance Artworkers and Retouchers, with the average rate across the discipline being: £261.

The average rate for an Artworker is £257 / day and for a Retoucher it's £267.

More about Studio rates
UX freelance average day rates 2017

UX

The average rate across all UX contracts this year is £365.

UX Designers took an average £371 / day and UX Researcher contracts average at £332. Service Designer contracts average at £392 / day.

More about UX rates
Inequality sucks. Your gender doesn't make you a better freelancer. Our first job is to highlight the difference so that things can change for the better.
Shib Mathew's profile picture
Shib MathewCEO and Cofounder, YunoJuno

Let's talk about gender.

The uncomfortable truth is that the gender pay gap exists for freelancers. Looking at all disciplines on YunoJuno and actual contract information from the last 12 months, we see that men's day rates are on average £15 / day higher than women's.

freelancer day rates by gender 2017
Freelance average day rate by gender and discipline 2017

It differs by discipline

The difference in rates for men and women vary hugely across different freelancer disciplines.

Women take far higher rates across both Strategy and Client Service roles. Whilst men take notably higher rates across Creative, Design, Film and Motion, Studio and UX.

Rates are largely similar for men and women in Development, Project Management and Social. Although worth noting that almost 85% of all Developer contracts are for men.

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