Marketing

Content Marketing Lead

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Job details
UK - London
Full-time
Competitive
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Posted:
January 19, 2023

Job description

We’re looking for a strategic, commercially-driven senior Content Marketing Lead to help us grow YunoJuno’s brand.

Reporting into the Head of Growth and Marketing, the ideal candidate is someone who is an expert in turning content into a revenue-generating growth engine. If you’re a skilled content marketer who can deliver outstanding Thought-Leadership pieces, repurpose them into scroll-stopping Linkedin content and have a proven track record of SEO, we’d love to hear from you.

Job duties

  • Lead content and communication strategy across our owned and earned media.
  • Responsible for the delivery of content regardless of the medium - including content editing, briefing and managing external freelancers.
  • Own SEO initiatives end-to-end including strategy, content optimisation, briefing writers and reporting on performance.
  • Ensure our site and blog reflect our positioning consistently and drive commercial outcome.
  • Plan, manage and report back on A/B testing hypothesis for distributed content.
  • Responsible for SoV increase (in the form of brand awareness, Search visibility & social engagement) and its ROI.

Knowledge and Skills

  • A confident and experienced content marketeer having spent at least 4-5 years working in Content Marketing for a startup or Tech/SaaS company.
  • Experience in delivering multi-format content for buyer personas and decision makers in tech scale ups and Enterprises - video, infographics, whitepapers etc.
  • Extensive knowledge of SEO practice and the tools needed to measure success.
  • Strong knowledge of Social channels, in particular with distilling technical topics into bite-size engaging content.
  • Strong understanding of data analytics and methods of evaluating the effectiveness of content and its ROI.
  • Understanding of A/B testing framework and how it’s implemented for content initiatives.
  • Ability to manage multiple projects at once and to use outcome-driven prioritisation framework.
  • Experience in HR and/or HR tech ideal but not essential.

Life at YunoJuno

  • New Shiny Macbook
  • Amazing Central London Office Space
  • Flexible Working Pattern
  • Healthcare Insurance with Vitality (On completion of probation) & Free eye tests
  • Enhanced Family Friendly Policy; Additional Health Policy: Adoption, IVF, Menopause & Parental Leave.
  • YJ Early Pay Policy (After 3 months)
  • Company Pension Scheme
  • Headspace Subscription
  • 25 days Annual Leave
  • Birthday Off/ Birthday Voucher, Work Anniversary Voucher from 1 year
  • Monthly Performance Rewards (POM)
  • Welcome Pack and Lunch
  • Monthly Learning Budget
  • Culture Building / Social Events

About

Marketing

The YJ Marketing Team is laser-focused in promoting our vision for the future of work and how best we can respond to it through our platform, messaging and brand identity.

From our social media presence to marketing campaigns to community events, our marketing team has a broad range of responsibilities - all in service of bringing YunoJuno to more professional freelancers and innovative companies both in the UK and abroad.

Department head:
Michele Tropeano
Head of Growth

Other vacancies for this department

Currently no other roles in this department. Please check back shortly for more openings.

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