To help get the perfect match, expectations are incredibly important as this helps the freelancer understand what is expected of them. This should cover the expectations you have of the freelancer, to ensure you are finding the right talent.
To help clearly define expectations, answer the following questions:
What experience should the freelancer have?
What projects should they have worked on previously?
How will success be measured?
How success will be measured is key, as you and the freelancer need to be on the same page, to ensure you’re both working towards the same goal. The goal needs to not only be measurable but realistic.